integration
Google Ads integration for small business marketing
Google Ads spend, matched to the customers it brought. Connect it once and get answers by text.
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Google Ads · LIVE
the short answer
What does the Google Ads integration do for a small business?
Google Ads counts conversions by its own rules. askotter matches ad clicks to your real payments and booked appointments, and the two counts often differ by a lot. Google Ads spend sits beside your Stripe payments and booking records, so the return is counted from your own books.
- What it reads
- Campaign performance, Keyword data and quality scores, Ad group and creative performance, Cost and CPC data.
- What you get
- What Google Ads earned back, measured against your own payments, answered by text.
- Setup
- Live today. Most owners connect it in under 5 minutes, or send the steps to whoever holds the login.
- Who checks it
- A person at askotter reviews each suggestion before it reaches you.
- Not for
- Replacing Google Ads. You keep using it exactly as you do now.
what you get
Questions you can ask about your Google Ads data
Text any of these and the answer comes back in plain words.
- What Google Ads earned back, measured against your own payments
- Which keywords bring paying customers and which only bring clicks
- How Google Ads works alongside search, email and social
- Campaigns spending money without bringing leads
See how it fits into Google Ads management.
STATUS
● Synced
DATA POINTS
8
LAST SYNC
2m ago
LIVECampaign performancesynced
LIVEKeyword data and quality scoressynced
LIVEAd group and creative performancesynced
LIVECost and CPC datasynced
LIVEConversion trackingsynced
matching the records
What Google Ads can be matched on
Google Ads stores the Google click ID (gclid), the search query, the UTM campaign tags and the page URL.
Closest matches for Google Ads
- Google Ads + Google Analytics: shares the the Google click ID (gclid), the page URL and the UTM campaign tags
- Google Ads + Shopify: shares the the Google click ID (gclid) and the UTM campaign tags
- Google Ads + Google Search Console: shares the the search query and the page URL
- Google Ads + Meta Ads: shares the the page URL and the UTM campaign tags
Related guides
- Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
- Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.
Services that use these connections
Local SEO services
Google Ads management
Answer engine optimization
Website design for small business
Digital marketing pricing
Popular Google Ads combinations
Google Ads + Shopify
Google Ads + Stripe
Google Ads + Google Analytics
Google Ads + Google Search Console
Google Ads + Meta Ads
Google Ads + HubSpot
Google Ads + WordPress
Google Ads + GitHub
Google Ads + SAP
Google Ads + POS Systems
Google Ads + WooCommerce
Google Ads + Klaviyo
Google Ads + Salesforce
Google Ads + Mailchimp
Google Ads + LinkedIn Ads
Google Ads + TikTok Ads
Google Ads + QuickBooks
Google Ads + Zendesk
Google Ads + Slack
questions
Questions about Google Ads
What data does askotter pull from Google Ads?
askotter reads Campaign performance, Keyword data and quality scores, Ad group and creative performance, Cost and CPC data, and you can ask about any of it by text.
How does askotter integrate with Google Ads?
Most owners sign in once, or send the steps to whoever holds the login. This integration is live today.
What can askotter do with my Google Ads data that Google Ads can't?
Google Ads spend sits beside your Stripe payments and booking records, so the return is counted from your own books. You also get an alert when a number changes, with the likely cause.
Do I need to replace Google Ads to use askotter?
No. Keep using Google Ads exactly as you do now.
Connect Google Ads. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.