askotter / Marketing problems / Wasted Ad Spend
the problem

The ads keep spending. The phone doesn't ring more.

You pay for Google Ads, Facebook ads and a stack of tools, and nobody checks what any of it brings in.

Get a free auditAll marketing problems
the short answer

How does a small business stop wasting money on ads?

Check which searches, places and hours bring calls and bookings, then cut the ones that do not. askotter does this on the business's Google and Meta ad accounts and asks by text before any budget change, with managed ads plans from $1000/mo.

What it watches
Google and Meta ad spend next to the calls and bookings it brings.
What it does alone
Small bid tunes inside the budget you set.
Not for
Businesses that want ads run with no approvals at all.
what it looks like

Why it happens

Ad accounts run on autopilot after setup. Clicks come from people outside your service area or searching for jobs you don't do. The tools that should flag it each keep their own login.

How askotter fixes it

This is how our Google Ads management runs. Compare plans on the digital marketing pricing page.

askotter · change feedEXAMPLE
WARN31% of clicks this week came from outside the service areanow
OKLocation targeting tightened inside the current budget. No approval needed.8m
INFORecommendation: pause the Sunday schedule, which has booked nothing in 6 weeks. Waiting on the owner.10m

Example feed. The business and its figures are invented.

Other small business marketing problems

Invisible in AI Answers Agency Reports Nobody Reads Calls Drop and Nobody Notices No Idea Which Marketing Works A Website That Never Gets Updated

Marketing analytics that help

All your marketing numbers in one place Spotting drops in calls and bookings Ask your marketing a question by text Which marketing brought each booking Seasonal demand planning Why traffic or leads fell
questions

Questions owners ask about this

Why are my Google Ads not getting calls?
Common causes are clicks from outside the service area, broad keywords that match jobs the business does not do, ads running at hours nobody answers the phone, and a landing page without a clear call button. askotter checks each of these against your call and booking data.

Do I keep my ad accounts?
Yes. The Google and Meta ad accounts stay in the business's name. askotter manages them with access the owner can remove at any time.

Get this fixed for your business.

Start with a free audit of your site, listings and ads.

Sign up for the free 14-day trial Get a free proposal

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.