See the real customer journey. Not each platform's version of it.
Google says 500 sales. Meta says 400. Your actual total is 600. askotter shows who really drove what.
Every platform claims credit. Here is the truth.
Each ad platform takes credit for every sale it touched. askotter rebuilds the real customer path: first click, mid-funnel, purchase, and post-purchase. One timeline per customer. AI recommends budget changes, but your team decides.
AI recommends. Your team allocates.
You cannot allocate budget when every platform claims credit for the same sale. askotter shows real attribution across the full journey so you know which channels actually drive revenue.
Finding $8K/month in wasted ad spend
How real attribution revealed a channel that was not actually converting.
Where Budget Gets Wasted
KPIs monitored by this solution
Learn what each metric means, where it lives, and what causal analysis reveals about why it changes. Browse the full KPI Glossary →
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See the real customer journey. Allocate with confidence.
Setup takes under an hour. No engineering required.
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