where bookings come from

See which marketing brought each booking.

Google Ads says 14 bookings. Facebook says 9. You had 16. askotter shows which channel brought which customer.

Get a free auditSee the dashboard
the short answer

How can I tell which marketing brought in a customer?

askotter follows each call, form fill and booking back to the search, Google Business Profile listing or ad that started it, and counts each customer once even when several platforms claim them. It recommends budget changes, and the owner approves them by text.

What it traces
Calls, form fills and bookings back to the first search, listing or ad.
Counting
Each customer once, across every platform.
Not for
Online stores tracking cart purchases. askotter sites are built for calls, forms and bookings.
how it works

Every platform claims the customer. askotter shows the real path.

Each ad platform counts every customer it touched as its own. askotter follows each call, form fill and booking back through your accounts to the search, map listing or ad that came first.

Ad budgets are then managed under our PPC management for small business.

WHAT YOU SEE
→ Each call and booking traced to its first touch
→ Each customer counted once
→ Search, map listing, ads and website in one path
→ Budget recommendations you approve
→ Paths shown in the dashboard
ONE BOOKING, TRACED 5 TOUCHES · 6 DAYS
Google search
Day 1
→
Business Profile
Day 1
→
Facebook ad
Day 4
→
Website
Day 6
→
Call · booked
Day 6
WHO GETS THE CREDIT
Search + map
Reports: not counted
askotter: first touch
Facebook ads
Platform says: 100%
askotter: assist
Website
GA4 says: direct
askotter: where the call happened

Example path. The customer and the business are invented.

questions

Questions owners ask

Why do Google Ads and Facebook both claim the same customer?

Each platform counts any customer who saw or clicked its ad, even when another channel brought them first. Added together, the platform reports often show more customers than the business served.

Does askotter move my ad budget on its own?

No. askotter recommends where the budget should go. Any change to the budget waits for the owner to approve it by text.

See which marketing brings your bookings.

Setup takes under an hour, and it comes with every plan. Compare plans on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.