drop alerts

Know the week your calls drop, and why.

askotter watches your Google and ad accounts. When calls, bookings or form fills fall, you get a text with the likely cause.

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the short answer

How do I know when my business is getting fewer calls or bookings?

askotter watches a local business's GA4, Search Console, Google Business Profile and ad accounts every day and compares calls, bookings and form fills with what is normal for that time of year. When a number drops, it texts the owner the likely cause and a drafted fix to approve.

What it watches
Calls, bookings, form fills, rankings and ad results.
How fast
Same day for site problems. About two days for rankings, because of Search Console's delay.
Not for
Businesses that need second-by-second monitoring of a checkout or payment system.
how it works

Every day compared with your normal for the season.

askotter compares each day with what is normal for your business at that time of year. When a number falls outside that range, it checks your site, your listings and your ads for the cause.

Ranking and Business Profile checks are part of our local SEO services.

WHAT IT WATCHES
→ Calls, bookings and form fills watched daily
→ Compared with the same season, so slow months do not trigger alerts
→ Likely cause named in the text
→ Fix drafted with a preview link
→ Nothing changes until you reply yes
DROP ALERTS · EXAMPLE PRACTICE 4 ACCOUNTS WATCHED
4:40pCRITBooking form: 0 submissions since 2:10 PM, normal is 5 to 6GA4
4:45pWARNCause: page edit at 2:10 PM removed the send button on phonesWebsite
1:20pWARNCalls from the map down 38% vs the last 4 TuesdaysBusiness Profile
11:05aINFO"chiropractor near me" moved to #4 (was #9)Search Console
9:30aOKAd budget lasted the full day, first time this monthGoogle Ads

Example feed. The practice and its figures are invented.

questions

Questions owners ask

What causes a sudden drop in calls for a local business?

The common causes are wrong hours on the Google Business Profile, a broken call button or booking form, a ranking slip on a main service page, and an ad budget that runs out early in the day.

Will I get alerts every slow week?

No. askotter compares each week with the same season, so a quiet month that is quiet every year does not set off an alert.

Hear about the drop the week it starts.

Setup takes under an hour, and it comes with every plan. Compare plans on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.