askotter / Marketing analytics / Seasonal Demand Planning
seasonal planning

Plan for the busy season before it starts.

askotter reads your past calls and current search demand to show when the rush is coming and how big it may be.

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the short answer

How can a local business plan for its busy season?

askotter forecasts seasonal demand from the business's own call and booking history alongside current search demand, updated weekly with a range. It recommends when to raise ad budgets or publish seasonal pages, and the owner approves each change by text.

Inputs
Your past calls and bookings, plus current search demand for your services.
Updates
Weekly, with a range shown on every forecast.
Not for
Revenue forecasting for finance teams or investors.
how it works

Last year's calls, this year's searches, one forecast.

askotter looks at last year's calls and bookings next to what people are searching for right now. It shows when demand for your services usually climbs, and how this year is tracking.

Seasonal pages are written as part of our content marketing.

WHAT IT USES
→ Seasonal patterns from your own call history
→ Current search demand for your services
→ Weekly forecast updates
→ Ad budget recommendations ahead of the rush
→ A range shown on every forecast
SEASONAL FORECAST · CALLS PER MONTH UPDATED THIS WEEK
MAY
62 actual
JUN
88 actual
JUL
120 ±15
JULY CALLS
105 to 135
↑ vs 88 last July
"AC REPAIR" SEARCHES
+30%
same week last year
RECOMMENDED
+$300
ad budget from June 1

Example HVAC company. The figures are invented.

Problems this fixes

Calls Drop and Nobody Notices Wasted Ad Spend

More marketing analytics for small business

All Your Marketing Numbers in One Place Spotting Drops in Calls and Bookings Ask Your Marketing a Question by Text Which Marketing Brought Each Booking Why Traffic or Leads Fell
questions

Questions owners ask

How far ahead does the forecast look?
The next few months, which is the window that matters for setting ad budgets, publishing seasonal pages and planning staff.

Does this work for a new business?
It works better with a year of history. For a new business askotter leans on search demand in the area until the business has its own pattern.

Get ready for your busy season.

Setup takes under an hour, and it comes with every plan. Compare plans on the digital marketing pricing page.

Sign up for the free 14-day trial Get a free proposal

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.