The monthly marketing report goes unread.
It runs to twenty pages of charts. None of them says whether the phone rang more.
How should a small business get marketing reports?
A useful report says what changed and what it did to calls, bookings or visits. askotter sends one short text a week with exactly that, from the business's own Google and ad accounts, and the dashboard is included with every plan from $99/mo.
- How often
- One text a week, plus an alert when something drops.
- What it says
- Each change, and what it did to calls, bookings or visits.
- Not for
- Businesses that want a long formatted PDF each month for a board or investors.
Why it happens
Most marketing reports list impressions, sessions and rankings. They rarely tie any of it to calls or bookings. So the owner skims it, files it, and keeps paying.
How askotter fixes it
The weekly text covers all of our digital marketing services. Compare plans on the digital marketing pricing page.
Example feed. The business and its figures are invented.
Other small business marketing problems
Marketing analytics that help
Questions owners ask about this
What should a monthly SEO report include?
Can I still see the full numbers?
Get this fixed for your business.
Start with a free audit of your site, listings and ads.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.