Attribution is broken.
Google, Meta, and email all claim the same sale. None of them are wrong. None of them see the full picture.
The Pain
Every platform claims credit. Last-click misses most of the journey. Multi-touch models need a data science team you don't have.
What It Costs You
Budget goes to channels that get credit but don't drive results. Channels that actually drive purchases get underfunded. CAC keeps climbing for no clear reason.
73% of marketers say they can't accurately measure cross-channel ROI.
How askotter Solves This
askotter maps the real customer path across every platform. It studies thousands of journeys to show what actually leads to a sale. The agents learn your patterns and refine their models as your marketing mix changes.
One data lake. One chat interface. Every tool connected. Self-healing agents that adapt to your workflow. Answers in seconds. Decisions stay with your team.
Understand the metrics behind this problem
The KPI Glossary covers every metric on this page. You get definitions, formulas, which platforms track them, and how causal analysis shows what is driving changes.