askotter / Marketing problems / No Idea Which Marketing Works
the problem

You can't tell which marketing brings in the work.

Google Ads, Facebook and your SEO agency all claim the same new customer.

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the short answer

How can a small business tell which marketing is working?

Follow each call, form fill and booking back to the search, map listing or ad that started it, and count each customer once. askotter does this from the business's own Google and ad accounts, and the owner decides where the budget goes.

What it shows
Which search, map listing or ad brought each call, form fill and booking.
Counting
Each customer counted once, even when several platforms claim them.
Not for
Businesses that sell online through a cart. askotter sites are built for calls, forms and bookings.
what it looks like

Why it happens

Each platform counts every customer it touched as its own win. Add up their reports and you have more customers than you served. Nobody can say which spend is worth keeping.

How askotter fixes it

Ad results are tracked the same way under our PPC management. Compare plans on the digital marketing pricing page.

askotter · change feedEXAMPLE
INFOBooking traced: Google search → Business Profile → website → callnow
WARNGoogle Ads claims 14 bookings this month. 6 of them came from the map listing first.12m
OKRecommendation sent: move $150 from branded ads to service ads. Waiting on the owner.1h

Example feed. The business and its figures are invented.

Other small business marketing problems

Invisible in AI Answers Agency Reports Nobody Reads Calls Drop and Nobody Notices A Website That Never Gets Updated Wasted Ad Spend

Marketing analytics that help

All your marketing numbers in one place Spotting drops in calls and bookings Ask your marketing a question by text Which marketing brought each booking Seasonal demand planning Why traffic or leads fell
questions

Questions owners ask about this

How do I know if my Google Ads are working?
Compare the calls and bookings the ads brought with what they cost, counting each customer once. Google Ads reports its own conversions, so some customers who found you on the map or through search get counted as ad wins too.

Do I need call tracking?
It helps, because calls are how most local businesses get booked. askotter reads call data from your Google Business Profile and ad accounts, and counts calls from the website where tracking is set up.

Get this fixed for your business.

Start with a free audit of your site, listings and ads.

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Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.