Attribution is broken.
Google, Meta, and email all claim the same sale, and each one sees only its own slice of the journey.
The Pain
Every platform claims credit. Last-click misses most of the journey. Multi-touch models need a data science team you don't have.
What It Costs You
Budget flows to whichever channel claims the credit, while the channels driving purchases go underfunded. CAC keeps climbing for no clear reason.
Every channel reports the same conversion as its own win, so the totals never add up.
How askotter Solves This
askotter maps the real customer path across every platform. It studies thousands of journeys to show what leads to a sale. The agents learn your patterns and refine their models as your marketing mix changes.
One data lake and one chat interface, with every tool connected. Self-healing agents adapt to your workflow, answers come back in seconds, and decisions stay with your team.
Understand the metrics behind this problem
The KPI Glossary covers every metric on this page. You get definitions, formulas, which platforms track them, and how causal analysis shows what is driving changes.
What it looks like when this is solved
Other problems we solve
Solutions
Integrations
Stop living with broken attribution.
Attribution is broken. askotter fixes that.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.