Connect Meta Ads and TikTok Ads for your business
Meta Ads and TikTok Ads each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.
What do you get by connecting Meta Ads and TikTok Ads?
askotter reads Meta Ads and TikTok Ads side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.
- From Meta Ads
- Campaign and ad set performance, Creative performance, Audience targeting data.
- From TikTok Ads
- Campaign and ad group performance, Creative and video metrics, Audience targeting.
- Status
- TikTok Ads is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Meta Ads or TikTok Ads. Both keep working exactly as they do now.
Why connect Meta Ads and TikTok Ads
Meta ad clicks sit beside GA4 visits, bookings and payments, so you can see what Meta contributed. It fits into our PPC management work.
How Meta Ads and TikTok Ads records line up
Meta Ads and TikTok Ads both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Meta Ads and TikTok Ads both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the customer email address and the UTM campaign tags.
TikTok Ads is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Meta Ads on its own
Meta sees who saw and clicked an ad. It cannot see a sale its pixel missed, and lead-form contacts stop being visible to it once they leave Facebook or Instagram.
Timing. Meta reports conversions under its own attribution setting, seven days after a click and one day after a view by default.
Access. The Meta Marketing API with read access to the ad account.
TikTok Ads on its own
TikTok sees views, clicks and the conversions its pixel catches. It cannot see what happens after a visitor leaves the tracked site.
Timing. TikTok reports conversions under the attribution windows chosen in the ad account, and those counts can include view-through conversions.
Access. The TikTok Marketing API with read access to the ad account.
Related guides
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
- How to Get Your Business Into Google AI Overviews. The box above the results is the new first position.
Services that use these connections
Analyses: Meta Ads + TikTok Ads
Other Meta Ads combinations
Questions about Meta Ads + TikTok Ads
What can I learn by connecting Meta Ads and TikTok Ads?
How does askotter connect Meta Ads and TikTok Ads?
Is my data secure when connecting Meta Ads and TikTok Ads?
Meta Ads + TikTok Ads is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.