askotter / Integrations / Meta Ads + HubSpot

integration pair

Connect Meta Ads and HubSpot for your business

Meta Ads and HubSpot each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Meta Ads · LIVE + ● HubSpot · LIVE

Connect Now → See how it works

the short answer

What do you get by connecting Meta Ads and HubSpot?

askotter reads Meta Ads and HubSpot side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Meta Ads: Campaign and ad set performance, Creative performance, Audience targeting data.
From HubSpot: Contacts and companies, Deal pipeline and stages, Email campaign performance.
Status: Both connect today.
Not for: Replacing Meta Ads or HubSpot. Both keep working exactly as they do now.

why connect them

Why connect Meta Ads and HubSpot

Meta ad clicks sit beside GA4 visits, bookings and payments, so you can see what Meta contributed. It fits into our PPC management work.

matching the records

How Meta Ads and HubSpot records line up

Meta Ads and HubSpot both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.

Meta Ads and HubSpot both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.

Shared between the two: the customer email address, the page URL and the UTM campaign tags.

What each tool sees on its ownShow less

Meta Ads on its own

Meta sees who saw and clicked an ad. It cannot see a sale its pixel missed, and lead-form contacts stop being visible to it once they leave Facebook or Instagram.

Timing. Meta reports conversions under its own attribution setting, seven days after a click and one day after a view by default.

Access. The Meta Marketing API with read access to the ad account.

HubSpot on its own

HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.

Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.

Access. A HubSpot private app or OAuth connection with read-only CRM scopes.

Related guides

How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.

questions

Questions about Meta Ads + HubSpot

What can I learn by connecting Meta Ads and HubSpot?

askotter puts Meta Ads and HubSpot numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Meta Ads and HubSpot?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Meta Ads and HubSpot?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Connect Meta Ads + HubSpot. Five minutes.

Plans are on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.