Revenue Attribution: Meta Ads + HubSpot
Which marketing brings in paying customers? askotter reads Meta Ads and HubSpot together and answers it for your business, by text.
How does revenue attribution with Meta Ads and HubSpot work for a small business?
askotter reads Meta Ads and HubSpot side by side so it can trace each payment back to the marketing that earned it. One count of where paying customers came from, built from the path each one took.
Read the full answerShow less
A person reviews every suggestion before it changes your budget. The owner asks follow-up questions by text.
- From Meta Ads
- Campaign and ad set performance, Creative performance, Audience targeting data.
- From HubSpot
- Contacts and companies, Deal pipeline and stages, Email campaign performance.
- Status
- Both connect today.
- Not for
- Replacing Meta Ads or HubSpot. Both keep working exactly as they do now.
Which marketing brings in paying customers?
Every ad platform takes credit for the same customer. Google, Meta and your email tool can each claim one booking, and they cannot all be right. You need one count you can trust.
How askotter handles it
askotter reads Meta Ads and HubSpot side by side, so it can trace each payment back to the marketing that earned it.
A person checks the result before it reaches you. This is part of our PPC management work.
How Meta Ads and HubSpot records line up
Meta Ads and HubSpot both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Meta Ads and HubSpot both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.
Shared between the two: the customer email address, the page URL and the UTM campaign tags.
What revenue attribution uses from each
Revenue attribution needs a way to connect a touchpoint to a payment.
From Meta Ads that means the fbclid on the click and the campaign tags on the URL. From HubSpot it means closed-won deal amounts and each contact's original source.
What each tool sees on its ownShow less
Meta Ads on its own
Meta sees who saw and clicked an ad. It cannot see a sale its pixel missed, and lead-form contacts stop being visible to it once they leave Facebook or Instagram.
Timing. Meta reports conversions under its own attribution setting, seven days after a click and one day after a view by default.
Access. The Meta Marketing API with read access to the ad account.
HubSpot on its own
HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.
Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.
Access. A HubSpot private app or OAuth connection with read-only CRM scopes.
Related guides
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
Services that use these connections
Other analyses: Meta Ads + HubSpot
Questions about Meta Ads + HubSpot
Do I need a developer to connect Meta Ads and HubSpot?
How is askotter's Revenue Attribution different from what Meta Ads shows on its own?
Connect Meta Ads + HubSpot. Five minutes.
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Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.