Connect Meta Ads and Klaviyo for your business
Meta Ads and Klaviyo each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.
What do you get by connecting Meta Ads and Klaviyo?
askotter reads Meta Ads and Klaviyo side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.
- From Meta Ads
- Campaign and ad set performance, Creative performance, Audience targeting data.
- From Klaviyo
- Campaign performance, Flow and automation data, Subscriber segments.
- Status
- Klaviyo is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Meta Ads or Klaviyo. Both keep working exactly as they do now.
Why connect Meta Ads and Klaviyo
Meta ad clicks sit beside GA4 visits, bookings and payments, so you can see what Meta contributed. It fits into our PPC management work.
How Meta Ads and Klaviyo records line up
Meta Ads and Klaviyo both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Meta Ads and Klaviyo both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the customer email address and the UTM campaign tags.
Klaviyo is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Meta Ads on its own
Meta sees who saw and clicked an ad. It cannot see a sale its pixel missed, and lead-form contacts stop being visible to it once they leave Facebook or Instagram.
Timing. Meta reports conversions under its own attribution setting, seven days after a click and one day after a view by default.
Access. The Meta Marketing API with read access to the ad account.
Klaviyo on its own
Klaviyo sees who received, opened and clicked. It credits revenue by its own attribution window and cannot see sales that happen off the store it is connected to.
Timing. Klaviyo logs sends, opens and clicks as events. Apple Mail Privacy Protection preloads images, so open counts run high and clicks are the steadier signal.
Access. A Klaviyo private API key with read-only scopes.
Related guides
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
- Connecting Klaviyo and Google Ads: What It Is For. The integration is easy. Knowing which audiences to build, and what to do with them, is the part that produces returns.
Services that use these connections
Analyses: Meta Ads + Klaviyo
Other Meta Ads combinations
Questions about Meta Ads + Klaviyo
What can I learn by connecting Meta Ads and Klaviyo?
How does askotter connect Meta Ads and Klaviyo?
Is my data secure when connecting Meta Ads and Klaviyo?
Meta Ads + Klaviyo is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.