askotter / Integrations / Meta Ads + LinkedIn Ads

integration pair

Connect Meta Ads and LinkedIn Ads for your business

Meta Ads and LinkedIn Ads each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● Meta Ads · LIVE + ● LinkedIn Ads · COMING SOON

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the short answer

What do you get by connecting Meta Ads and LinkedIn Ads?

askotter reads Meta Ads and LinkedIn Ads side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From Meta Ads: Campaign and ad set performance, Creative performance, Audience targeting data.
From LinkedIn Ads: Campaign performance, Audience demographics, Lead gen form data.
Status: LinkedIn Ads is on the integration roadmap, so the matching described here starts when that connector ships.
Not for: Replacing Meta Ads or LinkedIn Ads. Both keep working exactly as they do now.

why connect them

Why connect Meta Ads and LinkedIn Ads

Meta ad clicks sit beside GA4 visits, bookings and payments, so you can see what Meta contributed. It fits into our PPC management work.

matching the records

How Meta Ads and LinkedIn Ads records line up

Meta Ads and LinkedIn Ads both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.

Meta Ads and LinkedIn Ads both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.

Shared between the two: the customer email address and the UTM campaign tags.

LinkedIn Ads is on the integration roadmap, so the matching described here starts when that connector ships.

What each tool sees on its ownShow less

Meta Ads on its own

Meta sees who saw and clicked an ad. It cannot see a sale its pixel missed, and lead-form contacts stop being visible to it once they leave Facebook or Instagram.

Timing. Meta reports conversions under its own attribution setting, seven days after a click and one day after a view by default.

Access. The Meta Marketing API with read access to the ad account.

LinkedIn Ads on its own

LinkedIn sees clicks, lead-form submissions and the companies it reached. It never sees whether a lead became a deal.

Timing. LinkedIn reports conversions under its own windows, thirty days after a click and seven after a view by default.

Access. The LinkedIn Marketing API with read access to the ad account.

Related guides

How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.

questions

Questions about Meta Ads + LinkedIn Ads

What can I learn by connecting Meta Ads and LinkedIn Ads?

askotter puts Meta Ads and LinkedIn Ads numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect Meta Ads and LinkedIn Ads?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting Meta Ads and LinkedIn Ads?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

Meta Ads + LinkedIn Ads is coming soon

Talk to us about your timeline, and we will confirm the launch date before you commit.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.