Connect Meta Ads and WordPress for your business
Meta Ads and WordPress each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.
What do you get by connecting Meta Ads and WordPress?
askotter reads Meta Ads and WordPress side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.
- From Meta Ads
- Campaign and ad set performance, Creative performance, Audience targeting data.
- From WordPress
- Page and post performance, Content categories and tags, User engagement metrics.
- Status
- Both connect today.
- Not for
- Replacing Meta Ads or WordPress. Both keep working exactly as they do now.
Why connect Meta Ads and WordPress
Meta ad clicks sit beside GA4 visits, bookings and payments, so you can see what Meta contributed. It fits into our PPC management work.
How Meta Ads and WordPress records line up
Meta Ads and WordPress both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.
Shared between the two: the page URL.
What each tool sees on its ownShow less
Meta Ads on its own
Meta sees who saw and clicked an ad. It cannot see a sale its pixel missed, and lead-form contacts stop being visible to it once they leave Facebook or Instagram.
Timing. Meta reports conversions under its own attribution setting, seven days after a click and one day after a view by default.
Access. The Meta Marketing API with read access to the ad account.
WordPress on its own
WordPress knows what is published and when it changed. Without analytics beside it, it has no idea which pages bring in work.
Timing. WordPress stamps the publish and modified date on every post and page, which marks exactly when content changed.
Access. The WordPress REST API with an application password.
Related guides
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
- Proving AI Search Is Worth It: Attribution Past the Session Count. The channel that moves revenue while showing up in your reports as direct traffic.
Services that use these connections
Analyses: Meta Ads + WordPress
Other Meta Ads combinations
Questions about Meta Ads + WordPress
What can I learn by connecting Meta Ads and WordPress?
How does askotter connect Meta Ads and WordPress?
Is my data secure when connecting Meta Ads and WordPress?
Connect Meta Ads + WordPress. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.