Connect SAP and Salesforce for your business
SAP and Salesforce each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.
What do you get by connecting SAP and Salesforce?
askotter reads SAP and Salesforce side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.
- From SAP
- Financial accounting, Inventory and materials management, Production planning.
- From Salesforce
- Leads and opportunities, Account and contact data, Pipeline stages and velocity.
- Status
- Salesforce is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing SAP or Salesforce. Both keep working exactly as they do now.
Why connect SAP and Salesforce
SAP orders and inventory sit beside your online sales, payments and marketing results. It fits into our digital marketing services work.
How SAP and Salesforce records line up
SAP and Salesforce both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
SAP and Salesforce both keep a company record. The match runs on the company's web domain first and falls back to a cleaned company name.
Shared between the two: the customer email address and the company or account.
Salesforce is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
SAP on its own
SAP holds the booked order, the invoice and the customer master. It has no record of the marketing that produced the order.
Timing. SAP data usually reaches outside systems in scheduled extracts, so it runs as current as the extract schedule your ERP team sets.
Access. Read-only OData services or scheduled exports set up with your ERP team.
Salesforce on its own
Salesforce sees leads, accounts and opportunities. It knows which campaign produced a lead only when someone records it there.
Timing. Salesforce opportunity stages move when someone updates them, so pipeline data is as current as the team's CRM habits.
Access. A connected app with read-only access to Lead, Contact, Account and Opportunity.
Related guides
- LinkedIn Ads to Salesforce: Why Your Attribution Is Broken. The gap between what LinkedIn claims and what your CRM shows is a measurement problem nobody set up correctly.
- How to Get Your Business Into Google AI Overviews. The box above the results is the new first position.
Services that use these connections
Analyses: SAP + Salesforce
Other SAP combinations
Questions about SAP + Salesforce
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SAP + Salesforce is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
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