askotter / Integrations / SAP + LinkedIn Ads

integration pair

Connect SAP and LinkedIn Ads for your business

SAP and LinkedIn Ads each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● SAP · LIVE + ● LinkedIn Ads · COMING SOON

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the short answer

What do you get by connecting SAP and LinkedIn Ads?

askotter reads SAP and LinkedIn Ads side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From SAP: Financial accounting, Inventory and materials management, Production planning.
From LinkedIn Ads: Campaign performance, Audience demographics, Lead gen form data.
Status: LinkedIn Ads is on the integration roadmap, so the matching described here starts when that connector ships.
Not for: Replacing SAP or LinkedIn Ads. Both keep working exactly as they do now.

why connect them

Why connect SAP and LinkedIn Ads

SAP orders and inventory sit beside your online sales, payments and marketing results. It fits into our digital marketing services work.

matching the records

How SAP and LinkedIn Ads records line up

SAP and LinkedIn Ads both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.

SAP and LinkedIn Ads both keep a company record. The match runs on the company's web domain first and falls back to a cleaned company name.

Shared between the two: the customer email address and the company or account.

LinkedIn Ads is on the integration roadmap, so the matching described here starts when that connector ships.

What each tool sees on its ownShow less

SAP on its own

SAP holds the booked order, the invoice and the customer master. It has no record of the marketing that produced the order.

Timing. SAP data usually reaches outside systems in scheduled extracts, so it runs as current as the extract schedule your ERP team sets.

Access. Read-only OData services or scheduled exports set up with your ERP team.

LinkedIn Ads on its own

LinkedIn sees clicks, lead-form submissions and the companies it reached. It never sees whether a lead became a deal.

Timing. LinkedIn reports conversions under its own windows, thirty days after a click and seven after a view by default.

Access. The LinkedIn Marketing API with read access to the ad account.

Related guides

LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
LinkedIn Ads to Salesforce: Why Your Attribution Is Broken. The gap between what LinkedIn claims and what your CRM shows is a measurement problem nobody set up correctly.

questions

Questions about SAP + LinkedIn Ads

What can I learn by connecting SAP and LinkedIn Ads?

askotter puts SAP and LinkedIn Ads numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect SAP and LinkedIn Ads?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting SAP and LinkedIn Ads?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

SAP + LinkedIn Ads is coming soon

Talk to us about your timeline, and we will confirm the launch date before you commit.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.