Root Cause Analysis: SAP + LinkedIn Ads
Why did this number change? askotter reads SAP and LinkedIn Ads together and answers it for your business, by text.
How does root cause analysis with SAP and LinkedIn Ads work for a small business?
askotter reads SAP and LinkedIn Ads side by side so it can test each explanation against your connected accounts and find the cause. A ranked list of likely causes, each with the evidence behind it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From SAP
- Financial accounting, Inventory and materials management, Production planning.
- From LinkedIn Ads
- Campaign performance, Audience demographics, Lead gen form data.
- Status
- LinkedIn Ads is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing SAP or LinkedIn Ads. Both keep working exactly as they do now.
Why did this number change?
Bookings dropped 23%. The ad, the website and the weather all get blamed. Without your accounts side by side, it stays a guess.
How askotter handles it
askotter reads SAP and LinkedIn Ads side by side, so it can test each explanation against your connected accounts and find the cause.
A person checks the result before it reaches you. This is part of our digital marketing services work.
How SAP and LinkedIn Ads records line up
SAP and LinkedIn Ads both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
SAP and LinkedIn Ads both keep a company record. The match runs on the company's web domain first and falls back to a cleaned company name.
Shared between the two: the customer email address and the company or account.
What root cause analysis uses from each
Root cause analysis needs timestamps precise enough to put events in order.
From SAP that means delivery dates, credit blocks and cancellations. From LinkedIn Ads it means audience and bid changes by campaign.
LinkedIn Ads is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
SAP on its own
SAP holds the booked order, the invoice and the customer master. It has no record of the marketing that produced the order.
Timing. SAP data usually reaches outside systems in scheduled extracts, so it runs as current as the extract schedule your ERP team sets.
Access. Read-only OData services or scheduled exports set up with your ERP team.
LinkedIn Ads on its own
LinkedIn sees clicks, lead-form submissions and the companies it reached. It never sees whether a lead became a deal.
Timing. LinkedIn reports conversions under its own windows, thirty days after a click and seven after a view by default.
Access. The LinkedIn Marketing API with read access to the ad account.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- LinkedIn Ads to Salesforce: Why Your Attribution Is Broken. The gap between what LinkedIn claims and what your CRM shows is a measurement problem nobody set up correctly.
Services that use these connections
Other analyses: SAP + LinkedIn Ads
Questions about SAP + LinkedIn Ads
Do I need a developer to connect SAP and LinkedIn Ads?
How is askotter's Root Cause Analysis different from what SAP shows on its own?
SAP + LinkedIn Ads is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.