Connect Klaviyo and Mailchimp for your business
Klaviyo and Mailchimp each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.
What do you get by connecting Klaviyo and Mailchimp?
askotter reads Klaviyo and Mailchimp side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.
- From Klaviyo
- Campaign performance, Flow and automation data, Subscriber segments.
- From Mailchimp
- Campaign performance, Audience segments, Automation workflows.
- Status
- Klaviyo and Mailchimp are on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Klaviyo or Mailchimp. Both keep working exactly as they do now.
Why connect Klaviyo and Mailchimp
Klaviyo campaigns will sit beside your orders, payments and GA4 visits. It fits into our email marketing work.
How Klaviyo and Mailchimp records line up
Klaviyo and Mailchimp both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Klaviyo and Mailchimp both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the customer email address and the UTM campaign tags.
Klaviyo and Mailchimp are on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Klaviyo on its own
Klaviyo sees who received, opened and clicked. It credits revenue by its own attribution window and cannot see sales that happen off the store it is connected to.
Timing. Klaviyo logs sends, opens and clicks as events. Apple Mail Privacy Protection preloads images, so open counts run high and clicks are the steadier signal.
Access. A Klaviyo private API key with read-only scopes.
Mailchimp on its own
Mailchimp sees who received and clicked. It cannot see what the reader did after landing on the site.
Timing. Mailchimp reports opens and clicks per campaign. Apple Mail Privacy Protection inflates opens, so clicks are the steadier signal.
Access. The Mailchimp Marketing API with an OAuth connection.
Related guides
- Connecting Klaviyo and Google Ads: What It Is For. The integration is easy. Knowing which audiences to build, and what to do with them, is the part that produces returns.
- AEO for Local Businesses: Getting Cited by AI. Someone just asked an AI for a plumber in your town. What did it say?.
Services that use these connections
Analyses: Klaviyo + Mailchimp
Other Klaviyo combinations
Questions about Klaviyo + Mailchimp
What can I learn by connecting Klaviyo and Mailchimp?
How does askotter connect Klaviyo and Mailchimp?
Is my data secure when connecting Klaviyo and Mailchimp?
Klaviyo + Mailchimp is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.