Customer Journey Mapping: Klaviyo + Mailchimp
What do customers do before they call or book? askotter reads Klaviyo and Mailchimp together and answers it for your business, by text.
How does customer journey mapping with Klaviyo and Mailchimp work for a small business?
askotter reads Klaviyo and Mailchimp side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Klaviyo
- Campaign performance, Flow and automation data, Subscriber segments.
- From Mailchimp
- Campaign performance, Audience segments, Automation workflows.
- Status
- Klaviyo and Mailchimp are on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Klaviyo or Mailchimp. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads Klaviyo and Mailchimp side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our email marketing work.
How Klaviyo and Mailchimp records line up
Klaviyo and Mailchimp both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Klaviyo and Mailchimp both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the customer email address and the UTM campaign tags.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From Klaviyo that means flow and campaign messages received by each profile. From Mailchimp it means the campaigns each subscriber clicked.
Klaviyo and Mailchimp are on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Klaviyo on its own
Klaviyo sees who received, opened and clicked. It credits revenue by its own attribution window and cannot see sales that happen off the store it is connected to.
Timing. Klaviyo logs sends, opens and clicks as events. Apple Mail Privacy Protection preloads images, so open counts run high and clicks are the steadier signal.
Access. A Klaviyo private API key with read-only scopes.
Mailchimp on its own
Mailchimp sees who received and clicked. It cannot see what the reader did after landing on the site.
Timing. Mailchimp reports opens and clicks per campaign. Apple Mail Privacy Protection inflates opens, so clicks are the steadier signal.
Access. The Mailchimp Marketing API with an OAuth connection.
Related guides
- Connecting Klaviyo and Google Ads: What It Is For. The integration is easy. Knowing which audiences to build, and what to do with them, is the part that produces returns.
- The Marketing Metrics That Matter (and the Ones That Do Not). Most marketing reports are long because the numbers in them are weak. A useful report is short.
Services that use these connections
Other analyses: Klaviyo + Mailchimp
Questions about Klaviyo + Mailchimp
Do I need a developer to connect Klaviyo and Mailchimp?
How is askotter's Customer Journey Mapping different from what Klaviyo shows on its own?
Klaviyo + Mailchimp is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.