askotter / Integrations / HubSpot + Klaviyo

integration pair

Connect HubSpot and Klaviyo for your business

HubSpot and Klaviyo each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.

● HubSpot · LIVE + ● Klaviyo · COMING SOON

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the short answer

What do you get by connecting HubSpot and Klaviyo?

askotter reads HubSpot and Klaviyo side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.

From HubSpot: Contacts and companies, Deal pipeline and stages, Email campaign performance.
From Klaviyo: Campaign performance, Flow and automation data, Subscriber segments.
Status: Klaviyo is on the integration roadmap, so the matching described here starts when that connector ships.
Not for: Replacing HubSpot or Klaviyo. Both keep working exactly as they do now.

why connect them

Why connect HubSpot and Klaviyo

HubSpot contacts sit beside GA4 visits, ad clicks and payments. Each customer has a source. It fits into our digital marketing services work.

matching the records

How HubSpot and Klaviyo records line up

HubSpot and Klaviyo both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.

Both tools can hold a phone number. Numbers are normalised to one international format before matching, which catches customers who never gave an email.

Shared between the two: the customer email address, the phone number and the UTM campaign tags.

Klaviyo is on the integration roadmap, so the matching described here starts when that connector ships.

What each tool sees on its ownShow less

HubSpot on its own

HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.

Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.

Access. A HubSpot private app or OAuth connection with read-only CRM scopes.

Klaviyo on its own

Klaviyo sees who received, opened and clicked. It credits revenue by its own attribution window and cannot see sales that happen off the store it is connected to.

Timing. Klaviyo logs sends, opens and clicks as events. Apple Mail Privacy Protection preloads images, so open counts run high and clicks are the steadier signal.

Access. A Klaviyo private API key with read-only scopes.

Related guides

LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
Connecting Klaviyo and Google Ads: What It Is For. The integration is easy. Knowing which audiences to build, and what to do with them, is the part that produces returns.

questions

Questions about HubSpot + Klaviyo

What can I learn by connecting HubSpot and Klaviyo?

askotter puts HubSpot and Klaviyo numbers in one report, so you can see where customers came from and why a number moved.

How does askotter connect HubSpot and Klaviyo?

Live connections use a standard sign-in, and other tools use a file export. No developer is needed.

Is my data secure when connecting HubSpot and Klaviyo?

askotter uses encrypted connections and role-based access, and you control who on your staff sees what.

HubSpot + Klaviyo is coming soon

Talk to us about your timeline, and we will confirm the launch date before you commit.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.