Customer Journey Mapping: HubSpot + Klaviyo
What do customers do before they call or book? askotter reads HubSpot and Klaviyo together and answers it for your business, by text.
How does customer journey mapping with HubSpot and Klaviyo work for a small business?
askotter reads HubSpot and Klaviyo side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From HubSpot
- Contacts and companies, Deal pipeline and stages, Email campaign performance.
- From Klaviyo
- Campaign performance, Flow and automation data, Subscriber segments.
- Status
- Klaviyo is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing HubSpot or Klaviyo. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads HubSpot and Klaviyo side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our digital marketing services work.
How HubSpot and Klaviyo records line up
HubSpot and Klaviyo both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Both tools can hold a phone number. Numbers are normalised to one international format before matching, which catches customers who never gave an email.
Shared between the two: the customer email address, the phone number and the UTM campaign tags.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From HubSpot that means lifecycle stage changes with their dates. From Klaviyo it means flow and campaign messages received by each profile.
Klaviyo is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
HubSpot on its own
HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.
Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.
Access. A HubSpot private app or OAuth connection with read-only CRM scopes.
Klaviyo on its own
Klaviyo sees who received, opened and clicked. It credits revenue by its own attribution window and cannot see sales that happen off the store it is connected to.
Timing. Klaviyo logs sends, opens and clicks as events. Apple Mail Privacy Protection preloads images, so open counts run high and clicks are the steadier signal.
Access. A Klaviyo private API key with read-only scopes.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- Connecting Klaviyo and Google Ads: What It Is For. The integration is easy. Knowing which audiences to build, and what to do with them, is the part that produces returns.
Services that use these connections
Other analyses: HubSpot + Klaviyo
Questions about HubSpot + Klaviyo
Do I need a developer to connect HubSpot and Klaviyo?
How is askotter's Customer Journey Mapping different from what HubSpot shows on its own?
HubSpot + Klaviyo is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.