Connect WooCommerce and Klaviyo for your business
WooCommerce and Klaviyo each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.
What do you get by connecting WooCommerce and Klaviyo?
askotter reads WooCommerce and Klaviyo side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.
- From WooCommerce
- Orders and revenue, Product performance, Customer data.
- From Klaviyo
- Campaign performance, Flow and automation data, Subscriber segments.
- Status
- WooCommerce and Klaviyo are on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing WooCommerce or Klaviyo. Both keep working exactly as they do now.
Why connect WooCommerce and Klaviyo
WooCommerce orders will sit beside GA4, Google Ads, Meta Ads and Stripe. It fits into our conversion rate optimization work.
How WooCommerce and Klaviyo records line up
WooCommerce and Klaviyo both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Both tools can hold a phone number. Numbers are normalised to one international format before matching, which catches customers who never gave an email.
Shared between the two: the customer email address, the phone number and the UTM campaign tags.
WooCommerce and Klaviyo are on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
WooCommerce on its own
WooCommerce sees the order and, on recent versions, its source tag. It cannot see ad cost or the visits that did not buy.
Timing. WooCommerce writes each order when it is placed, and recent versions save the order's source and UTM values with it.
Access. The WooCommerce REST API with a read-only key.
Klaviyo on its own
Klaviyo sees who received, opened and clicked. It credits revenue by its own attribution window and cannot see sales that happen off the store it is connected to.
Timing. Klaviyo logs sends, opens and clicks as events. Apple Mail Privacy Protection preloads images, so open counts run high and clicks are the steadier signal.
Access. A Klaviyo private API key with read-only scopes.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- Connecting Klaviyo and Google Ads: What It Is For. The integration is easy. Knowing which audiences to build, and what to do with them, is the part that produces returns.
Services that use these connections
Analyses: WooCommerce + Klaviyo
Other WooCommerce combinations
Questions about WooCommerce + Klaviyo
What can I learn by connecting WooCommerce and Klaviyo?
How does askotter connect WooCommerce and Klaviyo?
Is my data secure when connecting WooCommerce and Klaviyo?
WooCommerce + Klaviyo is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.