metric category
Local Search & Visibility Terms
Local search terms cover how a business becomes visible to people nearby who intend to buy soon: the Google Business Profile that feeds the map pack, the consistency of business details across the web, the reviews that carry local ranking weight, and the on-site work that makes a location page worth ranking. They are the vocabulary of the channel most local businesses depend on.
all definitions
All Local Search & Visibility Metrics Definitions (8 KPIs)
Map Pack
The map pack is the block of three local business listings, with a map above them, that Go…
Google Business Profile
GBP
A Google Business Profile is the free listing that controls how a business appears in Goog…
NAP Consistency
NAP
NAP consistency means your business Name, Address and Phone number appear in exactly the s…
Local Citation
A local citation is any online mention of your business name, address and phone number, wh…
Review Velocity
Review velocity is the rate at which a business earns new reviews over time, rather than t…
Local SEO
Local SEO is the work of making a business visible for searches carried out by people near…
Service Area Business
SAB
A service area business is one that travels to its customers rather than serving them at a…
Answer Engine Optimization
AEO
Answer engine optimization is the practice of making a business the source that AI systems…
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