metric category
Local Search & Visibility Terms
Local search terms cover how a business becomes visible to people nearby who intend to buy soon: the Google Business Profile that feeds the map pack, the consistency of business details across the web, the reviews that carry local ranking weight, and the on-site work that makes a location page worth ranking. They are the vocabulary of the channel most local businesses depend on.
all definitions
All Local Search & Visibility Metrics Definitions (8 KPIs)
Each entry includes formula, platforms, causal drivers, benchmarks, and Q&A.
Map Pack
The map pack is the block of three local business listings, with a map above them, that Google places at the top of results for searches with local intent.
Business Owner
Office Manager
Marketing Manager
Google Business Profile
GBP
A Google Business Profile is the free listing that controls how a business appears in Google Maps and in the local results of Google Search.
Business Owner
Office Manager
Marketing Manager
NAP Consistency
NAP
NAP consistency means your business Name, Address and Phone number appear in exactly the same form everywhere they are published: your website, your Google Business Profile, directories, social pages and industry listings.
Business Owner
Office Manager
Marketing Manager
Local Citation
A local citation is any online mention of your business name, address and phone number, whether in a directory, on a chamber of commerce page, in a trade association listing or in a news article.
Business Owner
Marketing Manager
Review Velocity
Review velocity is the rate at which a business earns new reviews over time, rather than the total it has accumulated.
Business Owner
Office Manager
Marketing Manager
Local SEO
Local SEO is the work of making a business visible for searches carried out by people nearby who intend to buy soon.
Business Owner
Marketing Manager
Office Manager
Service Area Business
SAB
A service area business is one that travels to its customers rather than serving them at a premises: a plumber, mobile mechanic, cleaner or landscaper.
Business Owner
Office Manager
Answer Engine Optimization
AEO
Answer engine optimization is the practice of making a business the source that AI systems like ChatGPT, Perplexity and Google AI Overviews cite when they answer a question.
Business Owner
Marketing Manager
CMO
ownership
Roles that own these metrics
See the full KPI guide for each role that works with Local Search & Visibility Metrics.
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