Local Citation
A local citation is any online mention of your business name, address and phone number, whether in a directory, on a chamber of commerce page, in a trade association listing or in a news article. Citations do not have to link to your website to count; the mention itself is the signal.
Citations act as corroboration. A business listed consistently across many independent sources is more credible to a search engine than one that exists only on its own website.
- Google Business ProfileWhere citation trust is ultimately applied
- YelpMajor citation source and a search surface itself
- Apple Business ConnectFeeds Apple Maps
- Source quality
- Detail consistency
- Industry relevance
- Geographic relevance
Most competitive local markets show map pack businesses carrying citations across the major aggregators plus a handful of trade-specific directories.
Common Questions About Local Citation
Do citations still work?
Unstructured mentions: do they count?
Want to know what is holding your Local Citation back?
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