Map Pack
The map pack is the block of three local business listings, with a map above them, that Google places at the top of results for searches with local intent. It sits above the ordinary blue links, which means the three businesses inside it take the majority of clicks for terms like "plumber near me" or "dentist open now".
Ranking in the map pack is a different exercise from ranking in the ordinary results. It is driven by your Google Business Profile, proximity to the searcher, review signals and the consistency of your business details across the web, rather than by the content of your website alone.
- Google Business ProfileThe listing the map pack is drawn from
- Google Search ConsoleImpressions and clicks for local queries
- Bing PlacesThe equivalent listing for Bing’s local results
- Google Business Profile completeness
- Review count and recency
- Proximity to the searcher
- Citation consistency
- Primary category selection
The three map pack results take roughly 44% of clicks on local-intent searches; position one alone takes about half of those.
Common Questions About Map Pack
How long does it take to appear in the map pack?
Why do I rank in the map pack from my office but not from across town?
Want to know what is holding your Map Pack back?
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