Local Search

Local SEO

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Local SEO is the work of making a business visible for searches carried out by people nearby who intend to buy soon. It combines the Google Business Profile, location-specific pages on the website, reviews and consistent business data across the web.

It differs from general SEO mainly in what decides the result. National SEO is won largely on content and links; local results add proximity and profile signals that a website cannot influence directly.

Formula
Profile signals + On-site local relevance + Citation consistency + Reviews
Where It Lives
  • Google Business ProfileControls map pack eligibility
  • Google Search ConsoleQuery and page-level performance
  • Google AnalyticsWhat local traffic does after it lands
What Drives It
  • Map pack position
  • Service and location page quality
  • Review signal
  • Citation consistency
  • Mobile page speed
Benchmark

Meaningful movement on competitive local terms generally appears between 60 and 90 days; profile-level corrections can show inside a month.

Common Questions About Local SEO

How much does local SEO cost?
askotter runs it from $99/mo self-managed, or $600/mo with our team on it. Local agencies typically quote several times that; the gap is mostly account management rather than work.
Can I do this myself?
The profile work, yes, and it is worth doing. The parts that reliably need help are the technical fixes on the site and the ongoing content and review process.

Related Metrics

Map Pack | Map Pack GBP | Google Business Profile NAP | NAP Consistency Local Citation | Local Citation SAB | Service Area Business
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Want to know what is holding your Local SEO back?

Give us your website and we will send back the specific pages hurting your Local SEO, in the order worth fixing. You will have it within one business day, free, with no obligation.

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