NAP Consistency NAP
NAP consistency means your business Name, Address and Phone number appear in exactly the same form everywhere they are published: your website, your Google Business Profile, directories, social pages and industry listings. Search engines use that agreement as evidence the business is real and located where it claims.
The problem is rarely one wrong entry. It is usually a slow accumulation: an old suite number, a phone number from before the move, a trading name on one directory and the registered name on another. Each one weakens the signal slightly.
- Google Business ProfileThe canonical record everything else should match
- Bing PlacesSecond most-referenced listing
- Apple Business ConnectFeeds Apple Maps and Siri
- Number of directory listings
- Historic addresses and phone numbers
- Franchise or multi-location naming
- Call tracking numbers published publicly
Businesses ranking in the map pack typically show consistent details across the large majority of the directories that list them.
Common Questions About NAP Consistency
Does "Street" versus "St" actually matter?
How many directories do I need to be on?
Want to know what is holding your NAP Consistency back?
Give us your website and we will send back the specific pages hurting your NAP Consistency, in the order worth fixing. You will have it within one business day, free, with no obligation.