website design · gyms & fitness studios

Website design and development for gyms and fitness studios

A site that turns a schedule check into a first class. Built in days from $99/mo, then tuned every month from what your real visitors do.

where the job goes

The moment a gym or studio loses the inquiry.

Someone opens your schedule on a phone, finds a PDF from last term, cannot tell whether the 6am class is beginner friendly, and signs up at the studio whose schedule was a page.

That is a design and development problem, and it is invisible from the inside. It only shows up in what your visitors did, which is what askotter watches after the site is live.

what this site has to do

Built around how people choose a gym or studio

The schedule as a real page

The most-visited page on every studio site. A PDF is invisible to search engines and unusable on a phone.

Membership prices published

Hiding the price costs more sign-ups than the price ever does. It is the first thing every prospect looks for.

A page per discipline

Yoga, strength, pilates, HIIT. Almost nobody joins by searching the word "gym", and the discipline pages have a fraction of the competition.

A first class offer that signs up in one screen

Where every ad lands. Offer, next available class, sign up. Anything more is attrition.

the build

The pages we start a gym or studio with

A starting structure. You add, cut and rename anything by describing it, and the site adds pages later when the traffic shows people are searching for something you do not have a page for.

Home Class schedule Classes (one page per discipline) Membership and pricing Personal training Free trial Meet the coaches Locations and hours
what’s included

Design, build, hosting and the year after, from $99/mo

The build, your own domain, hosting and SSL, unlimited edits described in plain English, and one free refresh a year. Then every month it reads your traffic and proposes the next change, measured against calls and quote requests. A person signs off before anything ships.

See pricing SEO for Gyms & Fitness Studios
after it launches

Every page you have, watched.

This is the part a web design project does not come with. Every page on a gym or studio site is checked daily, and when something changes, the change itself is recorded. A plugin update that quietly breaks your inquiry form on a phone shows up as a row with the diff attached.

Change Intelligence in the askotter portal, on an example gym or studio site. Invented data.

See the whole platform
estimate the work

Estimate the hours your budget is buying.

Pick what your site runs on and set what you spend on it each month. The figure is the hours that spend buys at a blended rate, which is the number worth having in front of you before you renew anything.

Pick what your site runs on
What you spend on the site and its marketing each month
$1,200per month
$200$5,000+

An estimate, worked out from what you entered at a $150/hr blended rate. Connect the accounts and it stops being an estimate: askotter counts the changes that actually shipped, and who shipped them.

work-audit estimate
hours a month you are paying for
monthly spend
places your work happens
$150blended hourly
GitHub pushes, pull requests, deploys not connected
WordPress post and page revisions reading
Shopify product and collection edits not connected
Google Analytics traffic, events, tracking changes reading
Search Console indexing, queries, ranking moves reading
Google Ads budget, keyword and bid edits reading
Meta Ads creative and audience edits not connected

Read-only access, and we set it up with you. Nothing in your accounts changes, and you can disconnect any source at any time. See how we handle data in our privacy policy.

You're in. Check your email.

We'll send the connection links for the sources you picked, then the first work audit once they're live. A human reads it before it reaches you.

questions

Questions from gyms and fitness studios

How do we compete with budget chains on price?

By not leading with price. The site is built around the discipline and the outcome, with pricing published so the wrong prospects filter themselves out before they take up your time.

When should the January campaign go live?

It should not be the only one. September back-to-routine demand is nearly as large and costs far less to reach, and those members stay. The site and calendar are built for both.

Does it keep changing after launch?

Yes. It reads which class pages produce trials and which trials convert, and proposes the next changes for a person to approve.

Ready to rebuild your gym or studio site?

The URL of the site you have now is the whole brief. 14 days free, no card.

Start free Get a free audit
the shift

The shops down the street already run on AI.
The data proves it pays.

Auto shops, dental offices, cafés and salons. The local businesses winning right now compete on AI and data. askotter puts those same tools on your side, priced for a business your size.

0% of small businesses already use AI-enabled tools U.S. Chamber of Commerce, 2024
0% projected annual growth of the AI market through 2030 Grand View Research
more likely to win customers when decisions are data-driven McKinsey Global Institute
$0T AI's projected boost to the global economy by 2030 PwC

The same tools the shops down the street use, from $99/mo.