website design · gyms & fitness studios

Website design for gyms and fitness studios

A site that turns a schedule check into a first class. Built in days from $99/mo, then tuned every month from what your real visitors do.

what this site has to do

Built around how people choose a gym or studio

Someone opens your schedule on a phone, finds a PDF from last term, cannot tell whether the 6am class is beginner friendly, and signs up at the studio whose schedule was a page.

→ The schedule as a real page

The most-visited page on every studio site. A PDF is invisible to search engines and unusable on a phone.

→ Membership prices published

Hiding the price costs more sign-ups than the price ever does. It is the first thing every prospect looks for.

→ A page per discipline

Yoga, strength, pilates, HIIT. Almost nobody joins by searching the word "gym", and the discipline pages have a fraction of the competition.

→ A first class offer that signs up in one screen

Where every ad lands. Offer, next available class, sign up.

the build

The pages we start a gym or studio with

A starting structure you can change by describing it.

Home Class schedule Classes (one page per discipline) Membership and pricing Personal training Free trial Meet the coaches Locations and hours

Hosting, unlimited edits and a monthly change from your traffic are included from $99/mo, and a person signs off before anything ships. Compare plans on digital marketing pricing.

Gyms & Fitness Studios marketing and SEO See design directions
website designs

Eight ways a gym or studio site can look.

Eight full fitness websites, each in its own design direction with booking, prices and local SEO built in. Open any one and click through every page.

See all 8 fitness website designs

estimate the work

Estimate the hours your budget is buying.

Set what you spend on your site each month and see the hours it buys at a blended rate.

Pick what your site runs on
What you spend on the site and its marketing each month
$1,200per month
$200$5,000+

An estimate, worked out from what you entered at a $150/hr blended rate. Connect the accounts and it stops being an estimate: askotter counts the changes that actually shipped, and who shipped them.

work-audit estimate
— hours a month you are paying for
—monthly spend
—places your work happens
$150blended hourly
GitHub pushes, pull requests, deploys not connected
WordPress post and page revisions reading
Shopify product and collection edits not connected
Google Analytics traffic, events, tracking changes reading
Search Console indexing, queries, ranking moves reading
Google Ads budget, keyword and bid edits reading
Meta Ads creative and audience edits not connected

Read-only access, and we set it up with you. Nothing in your accounts changes, and you can disconnect any source at any time. See how we handle data in our privacy policy.

You're in. Check your email.

We'll send the connection links for the sources you picked, then the first work audit once they're live. A human reads it before it reaches you.

questions

Questions from gyms and fitness studios

How do we compete with budget chains on price?

By not leading with price. The site is built around the discipline and the outcome, with pricing published so the wrong prospects filter themselves out before they take up your time.

When should the January campaign go live?

It should not be the only one. September back-to-routine demand is nearly as large and costs far less to reach, and those members stay.

Does it keep changing after launch?

Yes. It reads which class pages produce trials and which trials convert, and proposes the next changes for a person to approve.

Ready to rebuild your gym or studio site?

Send us the URL of the site you have now. 14 days free, no card.

Start free Get a free audit

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