Website design and development for salons and spas
A site that fills the chairs your stylists are staring at on a Tuesday. Built in days from $300/mo, then tuned every month from what your real visitors do.
The moment a salon or spa loses the enquiry.
A new client finds you, likes the photos, cannot tell what a balayage costs or who does them, and books at the salon whose page listed both.
That is a design and development problem, and it is invisible from the inside. It only shows up in what your visitors actually did, which is what askotter watches after the site is live.
Built around how people choose a salon or spa
→ Prices, by service and by level
Salon pricing varies by stylist and everyone knows it. A range per service with the levels explained gets the booking. "Prices vary, call us" gets the visitor to keep scrolling.
→ Stylists as their own pages
Clients follow people. A page per stylist with their work, their specialties and their booking link is how you keep a client when someone leaves and how you fill a new chair.
→ Booking in one tap from every service
The booking link lives on the service page, prefilled where your system allows it. Sending someone to a generic booking page to hunt for the service loses the appointment.
→ Gallery organised by service, not by date
Nobody browses your work chronologically. They want to see balayage, or extensions, or a men's cut, and a gallery sorted by service is what closes the decision.
The pages we start a salon or spa with
A starting structure, not a fixed template. You add, cut and rename anything by describing it, and the site adds pages later when the traffic shows people are searching for something you do not have a page for.
Design, build, hosting and the year after, from $300/mo
The build, your own domain, hosting and SSL, unlimited edits described in plain English, and one free refresh a year. Then every month it reads your traffic and proposes the next change, measured against calls and quote requests rather than pageviews. A person signs off before anything ships.
Every page you have, watched.
This is the part a web design project does not come with. Every page on a salon or spa site is checked daily, and when something changes, the change itself is recorded. A plugin update that quietly breaks your enquiry form on a phone shows up as a row with the diff attached, not as a quiet month.
Change Intelligence in the askotter portal, on an example salon or spa site. Invented data.
Estimate the hours your budget is actually buying.
Pick what your site runs on and set what you spend on it each month. The figure is the hours that spend buys at a blended rate, which is the number worth having in front of you before you renew anything.
An estimate, worked out from what you entered at a $150/hr blended rate. Connect the accounts and it stops being an estimate: askotter counts the changes that actually shipped, and who shipped them.
Questions from salons and spas
Should salon prices be on the site?
Ranges, yes. Price is the reason most new clients hesitate, and a range with the levels explained converts far better than asking them to call and find out.
What if a stylist leaves?
Their page comes down and their clients get pointed at the stylists doing similar work. Because each stylist has their own page, you can see how much of the booking traffic went with them.
Does it work with my booking system?
The site links out to whichever system you use, per service, and tracks how many people reach the booking step. If a service page sends traffic and gets no bookings, that shows up as a fix to propose.
Website design for other home & local services
Ready to rebuild your salon or spa site?
Give us the URL of the site you have now. That is the whole brief. 14 days free, no card.