Website design and development for roofing companies
A site that holds up the week after a storm. Built in days from $300/mo, then tuned every month from what your real visitors do.
The moment a roofing company loses the enquiry.
A hailstorm sends a thousand homeowners searching at once, your site is a slideshow that takes six seconds to load on cellular, and the door knockers get the work.
That is a design and development problem, and it is invisible from the inside. It only shows up in what your visitors actually did, which is what askotter watches after the site is live.
Built around how people choose a roofing company
→ Built to survive a storm surge
Storm traffic arrives all at once, on phones, on poor signal. The site is static and light, so the week you need it most is not the week it falls over.
→ Insurance claim help, front and centre
Most residential roofing is an insurance job, and the homeowner has never filed one. A page explaining the claim process is the single most effective page on a roofing site.
→ Real jobs with real addresses
Photos of roofs you did, by neighbourhood, with the material and the problem. This is what separates you from the out of state crew that showed up on Tuesday.
→ Free inspection as the offer, not a quote
Nobody wants a roof quote. Everybody wants to know whether their roof is damaged. The inspection offer converts several times better and it puts you on the roof.
The pages we start a roofing company with
A starting structure, not a fixed template. You add, cut and rename anything by describing it, and the site adds pages later when the traffic shows people are searching for something you do not have a page for.
Design, build, hosting and the year after, from $300/mo
The build, your own domain, hosting and SSL, unlimited edits described in plain English, and one free refresh a year. Then every month it reads your traffic and proposes the next change, measured against calls and quote requests rather than pageviews. A person signs off before anything ships.
Every page you have, watched.
This is the part a web design project does not come with. Every page on a roofing company site is checked daily, and when something changes, the change itself is recorded. A plugin update that quietly breaks your enquiry form on a phone shows up as a row with the diff attached, not as a quiet month.
Change Intelligence in the askotter portal, on an example roofing company site. Invented data.
Estimate the hours your budget is actually buying.
Pick what your site runs on and set what you spend on it each month. The figure is the hours that spend buys at a blended rate, which is the number worth having in front of you before you renew anything.
An estimate, worked out from what you entered at a $150/hr blended rate. Connect the accounts and it stops being an estimate: askotter counts the changes that actually shipped, and who shipped them.
Questions from roofing companies
What should the main call to action be?
A free inspection, not a quote. A quote asks the homeowner to commit to spending. An inspection asks them to find out whether they need to, which is the question they actually have.
How does the site cope with a storm spike?
It is served as static pages with compressed images, so a sudden surge of phone traffic on weak signal still loads. Storm week is the week most roofing sites get slow, and slow is lost work.
Should I build pages for each town?
Only for towns you genuinely work in, and only with real project photos and real detail from that area. Empty town pages are the pattern that got a lot of contractor sites deindexed.
Website design for other home & local services
Ready to rebuild your roofing company site?
Give us the URL of the site you have now. That is the whole brief. 14 days free, no card.