Website design and development for auto repair shops and independent garages
A site built for someone standing next to a car that will not start. Built in days from $300/mo, then tuned every month from what your real visitors do.
The moment an auto repair shop loses the enquiry.
The check engine light is on, they are in a parking lot on one bar of signal, and your site opens on a hero image of a wrench. The shop with a phone number at the top of the screen gets the tow.
That is a design and development problem, and it is invisible from the inside. It only shows up in what your visitors actually did, which is what askotter watches after the site is live.
Built around how people choose an auto repair shop
→ Tap to call above everything else
A breakdown is decided in under a minute and almost always on a phone. The number, today's hours and whether you can take the car in are the whole page. Everything below that is for the people who are not stuck.
→ A page per repair, priced honestly
Brakes, a check engine light, a transmission and an AC recharge are four different searches, four different amounts of money and four different levels of panic. One "Services" page answers none of them well.
→ What it costs, before they call
Drivers assume a shop is hiding the number. A diagnostic fee, a typical range for the common jobs, and what the warranty covers will lose you the price shoppers and win you everyone else.
→ Proof you are not going to take them for a ride
Certifications, how long you have been on that street, photos of the actual bays and the actual people. Trust is the entire purchase decision for a repair, and a stock photo of a mechanic actively costs you work.
The pages we start an auto repair shop with
A starting structure, not a fixed template. You add, cut and rename anything by describing it, and the site adds pages later when the traffic shows people are searching for something you do not have a page for.
Design, build, hosting and the year after, from $300/mo
The build, your own domain, hosting and SSL, unlimited edits described in plain English, and one free refresh a year. Then every month it reads your traffic and proposes the next change, measured against calls and quote requests rather than pageviews. A person signs off before anything ships.
Every page you have, watched.
This is the part a web design project does not come with. Every page on an auto repair shop site is checked daily, and when something changes, the change itself is recorded. A plugin update that quietly breaks your enquiry form on a phone shows up as a row with the diff attached, not as a quiet month.
Change Intelligence in the askotter portal, on an example auto repair shop site. Invented data.
Estimate the hours your budget is actually buying.
Pick what your site runs on and set what you spend on it each month. The figure is the hours that spend buys at a blended rate, which is the number worth having in front of you before you renew anything.
An estimate, worked out from what you entered at a $150/hr blended rate. Connect the accounts and it stops being an estimate: askotter counts the changes that actually shipped, and who shipped them.
Questions from auto repair shops and independent garages
What matters most on an auto repair site?
Time to phone call. Most repair traffic is someone with a problem right now, on a phone, deciding between you and the next result. The number, today's availability and whether you handle their specific problem have to be visible without scrolling.
Should I put prices on the site?
Put ranges and the diagnostic fee, not a fixed price per job. Drivers expect a shop to dodge the question, so answering it at all is a differentiator, and a range filters out the callers who were only ever going to price shop.
Do I need a separate page for every repair?
For the jobs you actually want more of, yes. "Brake repair" and "transmission repair" are searched separately and the person searching them has already decided what they need. A single Services page cannot rank for or answer both.
Website design for other home & local services
Ready to rebuild your auto repair shop site?
Give us the URL of the site you have now. That is the whole brief. 14 days free, no card.