Root Cause Analysis: WordPress + GitHub
Why did this number change? askotter reads WordPress and GitHub together and answers it for your business, by text.
How does root cause analysis with WordPress and GitHub work for a small business?
askotter reads WordPress and GitHub side by side so it can test each explanation against your connected accounts and find the cause. A ranked list of likely causes, each with the evidence behind it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From WordPress
- Page and post performance, Content categories and tags, User engagement metrics.
- From GitHub
- Commits and pull requests, Deployment events, Release tags.
- Status
- Both connect today.
- Not for
- Replacing WordPress or GitHub. Both keep working exactly as they do now.
Why did this number change?
Bookings dropped 23%. The ad, the website and the weather all get blamed. Without your accounts side by side, it stays a guess.
How askotter handles it
askotter reads WordPress and GitHub side by side, so it can test each explanation against your connected accounts and find the cause.
A person checks the result before it reaches you. This is part of our website migration work.
How WordPress and GitHub records line up
WordPress and GitHub share no customer or visit identifier. askotter puts them on one timeline instead, so a change in WordPress pages can be read against what GitHub recorded in the same hours.
What root cause analysis uses from each
Root cause analysis needs timestamps precise enough to put events in order.
From WordPress that means the modified date on each page and the plugin updates around it. From GitHub it means the commit and deploy closest to when a metric moved.
What each tool sees on its ownShow less
WordPress on its own
WordPress knows what is published and when it changed. Without analytics beside it, it has no idea which pages bring in work.
Timing. WordPress stamps the publish and modified date on every post and page, which marks exactly when content changed.
Access. The WordPress REST API with an application password.
GitHub on its own
GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.
Timing. GitHub timestamps every commit, merge and deployment to the second.
Access. A GitHub App or token with read access to the repositories you choose.
Related guides
- The Marketing Metrics That Matter (and the Ones That Do Not). Most marketing reports are long because the numbers in them are weak. A useful report is short.
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
Services that use these connections
Other analyses: WordPress + GitHub
Questions about WordPress + GitHub
Do I need a developer to connect WordPress and GitHub?
How is askotter's Root Cause Analysis different from what WordPress shows on its own?
Connect WordPress + GitHub. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.