Customer Retention: WordPress + GitHub
Which customers are about to stop coming back? askotter reads WordPress and GitHub together and answers it for your business, by text.
How does customer retention with WordPress and GitHub work for a small business?
askotter reads WordPress and GitHub side by side so it can spot the signs that a customer is drifting away. Customers at risk flagged early, with the best way to win each one back listed first.
Read the full answerShow less
The owner asks follow-up questions by text.
- From WordPress
- Page and post performance, Content categories and tags, User engagement metrics.
- From GitHub
- Commits and pull requests, Deployment events, Release tags.
- Status
- Both connect today.
- Not for
- Replacing WordPress or GitHub. Both keep working exactly as they do now.
Which customers are about to stop coming back?
By the time you notice a regular has gone quiet, they have booked somewhere else. The warning signs were spread across your accounts: a complaint, a missed visit, a failed card payment. No single tool saw all of it.
How askotter handles it
askotter reads WordPress and GitHub side by side, so it can spot the signs that a customer is drifting away.
A person checks the result before it reaches you. This is part of our website migration work.
How WordPress and GitHub records line up
WordPress and GitHub share no customer or visit identifier. askotter puts them on one timeline instead, so a change in WordPress pages can be read against what GitHub recorded in the same hours.
What customer retention uses from each
Customer retention needs repeat behaviour from the same customer over time.
From WordPress that means content that returning customers read. From GitHub it means releases that touched the customer account area.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
WordPress on its own
WordPress knows what is published and when it changed. Without analytics beside it, it has no idea which pages bring in work.
Timing. WordPress stamps the publish and modified date on every post and page, which marks exactly when content changed.
Access. The WordPress REST API with an application password.
GitHub on its own
GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.
Timing. GitHub timestamps every commit, merge and deployment to the second.
Access. A GitHub App or token with read access to the repositories you choose.
Related guides
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
- The Marketing Metrics That Matter (and the Ones That Do Not). Most marketing reports are long because the numbers in them are weak. A useful report is short.
Services that use these connections
Other analyses: WordPress + GitHub
Questions about WordPress + GitHub
Do I need a developer to connect WordPress and GitHub?
How is askotter's Customer Retention different from what WordPress shows on its own?
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