Customer Journey Mapping: WordPress + GitHub
What do customers do before they call or book? askotter reads WordPress and GitHub together and answers it for your business, by text.
How does customer journey mapping with WordPress and GitHub work for a small business?
askotter reads WordPress and GitHub side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From WordPress
- Page and post performance, Content categories and tags, User engagement metrics.
- From GitHub
- Commits and pull requests, Deployment events, Release tags.
- Status
- Both connect today.
- Not for
- Replacing WordPress or GitHub. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads WordPress and GitHub side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our website migration work.
How WordPress and GitHub records line up
WordPress and GitHub share no customer or visit identifier. askotter puts them on one timeline instead, so a change in WordPress pages can be read against what GitHub recorded in the same hours.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From WordPress that means the posts and pages visitors read before converting. From GitHub it means deploys that changed a step in the funnel.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
WordPress on its own
WordPress knows what is published and when it changed. Without analytics beside it, it has no idea which pages bring in work.
Timing. WordPress stamps the publish and modified date on every post and page, which marks exactly when content changed.
Access. The WordPress REST API with an application password.
GitHub on its own
GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.
Timing. GitHub timestamps every commit, merge and deployment to the second.
Access. A GitHub App or token with read access to the repositories you choose.
Related guides
- Getting Cited in Perplexity, Gemini, and Google AI Mode. Four engines, four sets of habits, and a lot of advice that only ever tested one.
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
Services that use these connections
Other analyses: WordPress + GitHub
Questions about WordPress + GitHub
Do I need a developer to connect WordPress and GitHub?
How is askotter's Customer Journey Mapping different from what WordPress shows on its own?
Connect WordPress + GitHub. Five minutes.
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