Revenue Attribution: WordPress + GitHub
Which marketing brings in paying customers? askotter reads WordPress and GitHub together and answers it for your business, by text.
How does revenue attribution with WordPress and GitHub work for a small business?
askotter reads WordPress and GitHub side by side so it can trace each payment back to the marketing that earned it. One count of where paying customers came from, built from the path each one took.
Read the full answerShow less
A person reviews every suggestion before it changes your budget. The owner asks follow-up questions by text.
- From WordPress
- Page and post performance, Content categories and tags, User engagement metrics.
- From GitHub
- Commits and pull requests, Deployment events, Release tags.
- Status
- Both connect today.
- Not for
- Replacing WordPress or GitHub. Both keep working exactly as they do now.
Which marketing brings in paying customers?
Every ad platform takes credit for the same customer. Google, Meta and your email tool can each claim one booking, and they cannot all be right. You need one count you can trust.
How askotter handles it
askotter reads WordPress and GitHub side by side, so it can trace each payment back to the marketing that earned it.
A person checks the result before it reaches you. This is part of our website migration work.
How WordPress and GitHub records line up
WordPress and GitHub share no customer or visit identifier. askotter puts them on one timeline instead, so a change in WordPress pages can be read against what GitHub recorded in the same hours.
What revenue attribution uses from each
Revenue attribution needs a way to connect a touchpoint to a payment.
From WordPress that means the page URL each conversion started on. From GitHub it means release dates for changes to checkout or booking flows.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
WordPress on its own
WordPress knows what is published and when it changed. Without analytics beside it, it has no idea which pages bring in work.
Timing. WordPress stamps the publish and modified date on every post and page, which marks exactly when content changed.
Access. The WordPress REST API with an application password.
GitHub on its own
GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.
Timing. GitHub timestamps every commit, merge and deployment to the second.
Access. A GitHub App or token with read access to the repositories you choose.
Related guides
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
- AEO for Local Businesses: Getting Cited by AI. Someone just asked an AI for a plumber in your town. What did it say?.
Services that use these connections
Other analyses: WordPress + GitHub
Questions about WordPress + GitHub
Do I need a developer to connect WordPress and GitHub?
How is askotter's Revenue Attribution different from what WordPress shows on its own?
Connect WordPress + GitHub. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.