Root Cause Analysis: Stripe + Google Ads
Why did this number change? askotter reads Stripe and Google Ads together and answers it for your business, by text.
How does root cause analysis with Stripe and Google Ads work for a small business?
askotter reads Stripe and Google Ads side by side so it can test each explanation against your connected accounts and find the cause. A ranked list of likely causes, each with the evidence behind it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Stripe
- Payment transactions and revenue, Memberships and recurring plans, Customer payment profiles.
- From Google Ads
- Campaign performance, Keyword data and quality scores, Ad group and creative performance.
- Status
- Both connect today.
- Not for
- Replacing Stripe or Google Ads. Both keep working exactly as they do now.
Why did this number change?
Bookings dropped 23%. The ad, the website and the weather all get blamed. Without your accounts side by side, it stays a guess.
How askotter handles it
askotter reads Stripe and Google Ads side by side, so it can test each explanation against your connected accounts and find the cause.
A person checks the result before it reaches you. This is part of our Google Ads management work.
How Stripe and Google Ads records line up
Stripe and Google Ads share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Stripe charges can be read against what Google Ads recorded in the same hours.
What root cause analysis uses from each
Root cause analysis needs timestamps precise enough to put events in order.
From Stripe that means decline codes and refund reasons. From Google Ads it means the change history for bids, budgets and ads.
What each tool sees on its ownShow less
Stripe on its own
Stripe knows the payment, the amount and the customer's email. It has no record of the ad, search or email that brought the customer in.
Timing. Stripe records each charge, refund and failed payment as it happens. Payouts land on a schedule days later, so charge date and payout date differ.
Access. A restricted, read-only Stripe API key, or Stripe Connect.
Google Ads on its own
Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.
Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.
Access. The Google Ads API with read access to the account.
Related guides
- Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
- Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.
Services that use these connections
Other analyses: Stripe + Google Ads
Questions about Stripe + Google Ads
Do I need a developer to connect Stripe and Google Ads?
How is askotter's Root Cause Analysis different from what Stripe shows on its own?
Connect Stripe + Google Ads. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.