Combined Reporting: Shopify + Google Search Console
How do you get one set of numbers you can trust? askotter reads Shopify and Google Search Console together and answers it for your business, by text.
How does combined reporting with Shopify and Google Search Console work for a small business?
askotter reads Shopify and Google Search Console side by side so it can combine your accounts into one clean report you can ask questions of. One report covering every connected account, cleaned up and answerable by text.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Shopify
- Orders and revenue, Product performance, Customer profiles and segments.
- From Google Search Console
- Search queries and impressions, Click-through rates by query, Average position by keyword.
- Status
- Both connect today.
- Not for
- Replacing Shopify or Google Search Console. Both keep working exactly as they do now.
How do you get one set of numbers you can trust?
GA4 says one thing, Stripe says another, and your booking system disagrees with both. Matching them by hand takes hours, and the answer is still fuzzy.
How askotter handles it
askotter reads Shopify and Google Search Console side by side, so it can combine your accounts into one clean report you can ask questions of.
A person checks the result before it reaches you. This is part of our conversion rate optimization work.
How Shopify and Google Search Console records line up
Shopify and Google Search Console share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Shopify orders can be read against what Google Search Console recorded in the same hours.
What combined reporting uses from each
Combined reporting needs a shared identifier or a shared time grain.
From Shopify that means order IDs and customer emails. From Google Search Console it means queries and page URLs.
What each tool sees on its ownShow less
Shopify on its own
Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.
Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.
Access. Read-only access through the Shopify Admin API, approved from the store admin.
Google Search Console on its own
Search Console sees the search up to the click and stops there. It cannot say whether that visitor booked, bought or left.
Timing. Search Console numbers usually arrive two to three days behind, reported as daily totals per query and page.
Access. The Search Console API with read access to the property.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- You Rank on Page One and Nobody Clicks. Here Is Why.. A page-one ranking that earns no clicks is a more solvable problem than a page-three ranking. It is also more annoying, because it looks like success.
Services that use these connections
Other analyses: Shopify + Google Search Console
Questions about Shopify + Google Search Console
Do I need a developer to connect Shopify and Google Search Console?
How is askotter's Combined Reporting different from what Shopify shows on its own?
Connect Shopify + Google Search Console. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.