Customer Journey Mapping: Shopify + Google Search Console
What do customers do before they call or book? askotter reads Shopify and Google Search Console together and answers it for your business, by text.
How does customer journey mapping with Shopify and Google Search Console work for a small business?
askotter reads Shopify and Google Search Console side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Shopify
- Orders and revenue, Product performance, Customer profiles and segments.
- From Google Search Console
- Search queries and impressions, Click-through rates by query, Average position by keyword.
- Status
- Both connect today.
- Not for
- Replacing Shopify or Google Search Console. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads Shopify and Google Search Console side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our conversion rate optimization work.
How Shopify and Google Search Console records line up
Shopify and Google Search Console share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Shopify orders can be read against what Google Search Console recorded in the same hours.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From Shopify that means the customer's order history and first landing page. From Google Search Console it means the queries that bring first-time visitors to each page.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
Shopify on its own
Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.
Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.
Access. Read-only access through the Shopify Admin API, approved from the store admin.
Google Search Console on its own
Search Console sees the search up to the click and stops there. It cannot say whether that visitor booked, bought or left.
Timing. Search Console numbers usually arrive two to three days behind, reported as daily totals per query and page.
Access. The Search Console API with read access to the property.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- You Rank on Page One and Nobody Clicks. Here Is Why.. A page-one ranking that earns no clicks is a more solvable problem than a page-three ranking. It is also more annoying, because it looks like success.
Services that use these connections
Other analyses: Shopify + Google Search Console
Questions about Shopify + Google Search Console
Do I need a developer to connect Shopify and Google Search Console?
How is askotter's Customer Journey Mapping different from what Shopify shows on its own?
Connect Shopify + Google Search Console. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.