Customer Retention: Shopify + Google Search Console
Which customers are about to stop coming back? askotter reads Shopify and Google Search Console together and answers it for your business, by text.
How does customer retention with Shopify and Google Search Console work for a small business?
askotter reads Shopify and Google Search Console side by side so it can spot the signs that a customer is drifting away. Customers at risk flagged early, with the best way to win each one back listed first.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Shopify
- Orders and revenue, Product performance, Customer profiles and segments.
- From Google Search Console
- Search queries and impressions, Click-through rates by query, Average position by keyword.
- Status
- Both connect today.
- Not for
- Replacing Shopify or Google Search Console. Both keep working exactly as they do now.
Which customers are about to stop coming back?
By the time you notice a regular has gone quiet, they have booked somewhere else. The warning signs were spread across your accounts: a complaint, a missed visit, a failed card payment. No single tool saw all of it.
How askotter handles it
askotter reads Shopify and Google Search Console side by side, so it can spot the signs that a customer is drifting away.
A person checks the result before it reaches you. This is part of our conversion rate optimization work.
How Shopify and Google Search Console records line up
Shopify and Google Search Console share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Shopify orders can be read against what Google Search Console recorded in the same hours.
What customer retention uses from each
Customer retention needs repeat behaviour from the same customer over time.
From Shopify that means days since each customer's last order. From Google Search Console it means branded search volume over time.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
Shopify on its own
Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.
Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.
Access. Read-only access through the Shopify Admin API, approved from the store admin.
Google Search Console on its own
Search Console sees the search up to the click and stops there. It cannot say whether that visitor booked, bought or left.
Timing. Search Console numbers usually arrive two to three days behind, reported as daily totals per query and page.
Access. The Search Console API with read access to the property.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- You Rank on Page One and Nobody Clicks. Here Is Why.. A page-one ranking that earns no clicks is a more solvable problem than a page-three ranking. It is also more annoying, because it looks like success.
Services that use these connections
Other analyses: Shopify + Google Search Console
Questions about Shopify + Google Search Console
Do I need a developer to connect Shopify and Google Search Console?
How is askotter's Customer Retention different from what Shopify shows on its own?
Connect Shopify + Google Search Console. Five minutes.
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