Combined Reporting: Shopify + WooCommerce
How do you get one set of numbers you can trust? askotter reads Shopify and WooCommerce together and answers it for your business, by text.
How does combined reporting with Shopify and WooCommerce work for a small business?
askotter reads Shopify and WooCommerce side by side so it can combine your accounts into one clean report you can ask questions of. One report covering every connected account, cleaned up and answerable by text.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Shopify
- Orders and revenue, Product performance, Customer profiles and segments.
- From WooCommerce
- Orders and revenue, Product performance, Customer data.
- Status
- WooCommerce is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Shopify or WooCommerce. Both keep working exactly as they do now.
How do you get one set of numbers you can trust?
GA4 says one thing, Stripe says another, and your booking system disagrees with both. Matching them by hand takes hours, and the answer is still fuzzy.
How askotter handles it
askotter reads Shopify and WooCommerce side by side, so it can combine your accounts into one clean report you can ask questions of.
A person checks the result before it reaches you. This is part of our conversion rate optimization work.
How Shopify and WooCommerce records line up
Shopify and WooCommerce both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Both tools can hold a phone number. Numbers are normalised to one international format before matching, which catches customers who never gave an email.
Shared between the two: the customer email address, the phone number and the UTM campaign tags.
What combined reporting uses from each
Combined reporting needs a shared identifier or a shared time grain.
From Shopify that means order IDs and customer emails. From WooCommerce it means order numbers and billing emails.
WooCommerce is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Shopify on its own
Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.
Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.
Access. Read-only access through the Shopify Admin API, approved from the store admin.
WooCommerce on its own
WooCommerce sees the order and, on recent versions, its source tag. It cannot see ad cost or the visits that did not buy.
Timing. WooCommerce writes each order when it is placed, and recent versions save the order's source and UTM values with it.
Access. The WooCommerce REST API with a read-only key.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- AEO for Local Businesses: Getting Cited by AI. Someone just asked an AI for a plumber in your town. What did it say?.
Services that use these connections
Other analyses: Shopify + WooCommerce
Questions about Shopify + WooCommerce
Do I need a developer to connect Shopify and WooCommerce?
How is askotter's Combined Reporting different from what Shopify shows on its own?
Shopify + WooCommerce is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.