Customer Journey Mapping: Shopify + WooCommerce
What do customers do before they call or book? askotter reads Shopify and WooCommerce together and answers it for your business, by text.
How does customer journey mapping with Shopify and WooCommerce work for a small business?
askotter reads Shopify and WooCommerce side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Shopify
- Orders and revenue, Product performance, Customer profiles and segments.
- From WooCommerce
- Orders and revenue, Product performance, Customer data.
- Status
- WooCommerce is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Shopify or WooCommerce. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads Shopify and WooCommerce side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our conversion rate optimization work.
How Shopify and WooCommerce records line up
Shopify and WooCommerce both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Both tools can hold a phone number. Numbers are normalised to one international format before matching, which catches customers who never gave an email.
Shared between the two: the customer email address, the phone number and the UTM campaign tags.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From Shopify that means the customer's order history and first landing page. From WooCommerce it means each customer's order history.
WooCommerce is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Shopify on its own
Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.
Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.
Access. Read-only access through the Shopify Admin API, approved from the store admin.
WooCommerce on its own
WooCommerce sees the order and, on recent versions, its source tag. It cannot see ad cost or the visits that did not buy.
Timing. WooCommerce writes each order when it is placed, and recent versions save the order's source and UTM values with it.
Access. The WooCommerce REST API with a read-only key.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
Services that use these connections
Other analyses: Shopify + WooCommerce
Questions about Shopify + WooCommerce
Do I need a developer to connect Shopify and WooCommerce?
How is askotter's Customer Journey Mapping different from what Shopify shows on its own?
Shopify + WooCommerce is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.