askotter / Integrations / Meta Ads + GitHub / Combined Reporting
integration pair · combined reporting

Combined Reporting: Meta Ads + GitHub

How do you get one set of numbers you can trust? askotter reads Meta Ads and GitHub together and answers it for your business, by text.

● Meta Ads · LIVE + ● GitHub · LIVE Combined Reporting
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the short answer

How does combined reporting with Meta Ads and GitHub work for a small business?

askotter reads Meta Ads and GitHub side by side so it can combine your accounts into one clean report you can ask questions of. One report covering every connected account, cleaned up and answerable by text.

Read the full answerShow less

The owner asks follow-up questions by text.

From Meta Ads
Campaign and ad set performance, Creative performance, Audience targeting data.
From GitHub
Commits and pull requests, Deployment events, Release tags.
Status
Both connect today.
Not for
Replacing Meta Ads or GitHub. Both keep working exactly as they do now.
the problem

How do you get one set of numbers you can trust?

GA4 says one thing, Stripe says another, and your booking system disagrees with both. Matching them by hand takes hours, and the answer is still fuzzy.

How askotter handles it

askotter reads Meta Ads and GitHub side by side, so it can combine your accounts into one clean report you can ask questions of.

A person checks the result before it reaches you. This is part of our PPC management work.

matching the records

How Meta Ads and GitHub records line up

Meta Ads and GitHub share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Meta ad clicks can be read against what GitHub recorded in the same hours.

What combined reporting uses from each

Combined reporting needs a shared identifier or a shared time grain.

From Meta Ads that means fbclids, UTM tags and lead-form emails. From GitHub it means deploy timestamps.

What each tool sees on its ownShow less

Meta Ads on its own

Meta sees who saw and clicked an ad. It cannot see a sale its pixel missed, and lead-form contacts stop being visible to it once they leave Facebook or Instagram.

Timing. Meta reports conversions under its own attribution setting, seven days after a click and one day after a view by default.

Access. The Meta Marketing API with read access to the ad account.

GitHub on its own

GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.

Timing. GitHub timestamps every commit, merge and deployment to the second.

Access. A GitHub App or token with read access to the repositories you choose.

Related guides

Services that use these connections

Local SEO services Google Ads management Answer engine optimization Website design for small business Digital marketing pricing

Other analyses: Meta Ads + GitHub

Revenue Attribution Customer Journey Mapping Anomaly Detection Predictive Forecasting Root Cause Analysis Campaign Optimization Customer Retention
questions

Questions about Meta Ads + GitHub

Do I need a developer to connect Meta Ads and GitHub?
No. Most accounts connect with a sign-in, and the rest take a file export.

How is askotter's Combined Reporting different from what Meta Ads shows on its own?
Meta Ads only sees its own numbers. askotter reads Meta Ads and GitHub together and can answer the question: How do you get one set of numbers you can trust?

Connect Meta Ads + GitHub. Five minutes.

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