Root Cause Analysis: Meta Ads + GitHub
Why did this number change? askotter reads Meta Ads and GitHub together and answers it for your business, by text.
How does root cause analysis with Meta Ads and GitHub work for a small business?
askotter reads Meta Ads and GitHub side by side so it can test each explanation against your connected accounts and find the cause. A ranked list of likely causes, each with the evidence behind it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Meta Ads
- Campaign and ad set performance, Creative performance, Audience targeting data.
- From GitHub
- Commits and pull requests, Deployment events, Release tags.
- Status
- Both connect today.
- Not for
- Replacing Meta Ads or GitHub. Both keep working exactly as they do now.
Why did this number change?
Bookings dropped 23%. The ad, the website and the weather all get blamed. Without your accounts side by side, it stays a guess.
How askotter handles it
askotter reads Meta Ads and GitHub side by side, so it can test each explanation against your connected accounts and find the cause.
A person checks the result before it reaches you. This is part of our PPC management work.
How Meta Ads and GitHub records line up
Meta Ads and GitHub share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Meta ad clicks can be read against what GitHub recorded in the same hours.
What root cause analysis uses from each
Root cause analysis needs timestamps precise enough to put events in order.
From Meta Ads that means creative changes and delivery status by ad. From GitHub it means the commit and deploy closest to when a metric moved.
What each tool sees on its ownShow less
Meta Ads on its own
Meta sees who saw and clicked an ad. It cannot see a sale its pixel missed, and lead-form contacts stop being visible to it once they leave Facebook or Instagram.
Timing. Meta reports conversions under its own attribution setting, seven days after a click and one day after a view by default.
Access. The Meta Marketing API with read access to the ad account.
GitHub on its own
GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.
Timing. GitHub timestamps every commit, merge and deployment to the second.
Access. A GitHub App or token with read access to the repositories you choose.
Related guides
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
- AI Assistants Are Getting Your Business Details Wrong. Someone asked ChatGPT when you close. It answered with confidence.
Services that use these connections
Other analyses: Meta Ads + GitHub
Questions about Meta Ads + GitHub
Do I need a developer to connect Meta Ads and GitHub?
How is askotter's Root Cause Analysis different from what Meta Ads shows on its own?
Connect Meta Ads + GitHub. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.