Root Cause Analysis: LinkedIn Ads + TikTok Ads
Why did this number change? askotter reads LinkedIn Ads and TikTok Ads together and answers it for your business, by text.
How does root cause analysis with LinkedIn Ads and TikTok Ads work for a small business?
askotter reads LinkedIn Ads and TikTok Ads side by side so it can test each explanation against your connected accounts and find the cause. A ranked list of likely causes, each with the evidence behind it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From LinkedIn Ads
- Campaign performance, Audience demographics, Lead gen form data.
- From TikTok Ads
- Campaign and ad group performance, Creative and video metrics, Audience targeting.
- Status
- LinkedIn Ads and TikTok Ads are on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing LinkedIn Ads or TikTok Ads. Both keep working exactly as they do now.
Why did this number change?
Bookings dropped 23%. The ad, the website and the weather all get blamed. Without your accounts side by side, it stays a guess.
How askotter handles it
askotter reads LinkedIn Ads and TikTok Ads side by side, so it can test each explanation against your connected accounts and find the cause.
A person checks the result before it reaches you. This is part of our PPC management work.
How LinkedIn Ads and TikTok Ads records line up
LinkedIn Ads and TikTok Ads both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
LinkedIn Ads and TikTok Ads both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the customer email address and the UTM campaign tags.
What root cause analysis uses from each
Root cause analysis needs timestamps precise enough to put events in order.
From LinkedIn Ads that means audience and bid changes by campaign. From TikTok Ads it means creative fatigue by ad and date.
LinkedIn Ads and TikTok Ads are on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
LinkedIn Ads on its own
LinkedIn sees clicks, lead-form submissions and the companies it reached. It never sees whether a lead became a deal.
Timing. LinkedIn reports conversions under its own windows, thirty days after a click and seven after a view by default.
Access. The LinkedIn Marketing API with read access to the ad account.
TikTok Ads on its own
TikTok sees views, clicks and the conversions its pixel catches. It cannot see what happens after a visitor leaves the tracked site.
Timing. TikTok reports conversions under the attribution windows chosen in the ad account, and those counts can include view-through conversions.
Access. The TikTok Marketing API with read access to the ad account.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- LinkedIn Ads to Salesforce: Why Your Attribution Is Broken. The gap between what LinkedIn claims and what your CRM shows is a measurement problem nobody set up correctly.
Services that use these connections
Other analyses: LinkedIn Ads + TikTok Ads
Questions about LinkedIn Ads + TikTok Ads
Do I need a developer to connect LinkedIn Ads and TikTok Ads?
How is askotter's Root Cause Analysis different from what LinkedIn Ads shows on its own?
LinkedIn Ads + TikTok Ads is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.