Customer Journey Mapping: LinkedIn Ads + TikTok Ads
What do customers do before they call or book? askotter reads LinkedIn Ads and TikTok Ads together and answers it for your business, by text.
How does customer journey mapping with LinkedIn Ads and TikTok Ads work for a small business?
askotter reads LinkedIn Ads and TikTok Ads side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From LinkedIn Ads
- Campaign performance, Audience demographics, Lead gen form data.
- From TikTok Ads
- Campaign and ad group performance, Creative and video metrics, Audience targeting.
- Status
- LinkedIn Ads and TikTok Ads are on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing LinkedIn Ads or TikTok Ads. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads LinkedIn Ads and TikTok Ads side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our PPC management work.
How LinkedIn Ads and TikTok Ads records line up
LinkedIn Ads and TikTok Ads both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
LinkedIn Ads and TikTok Ads both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the customer email address and the UTM campaign tags.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From LinkedIn Ads that means the campaign and creative each lead responded to. From TikTok Ads it means the video each visitor clicked from.
LinkedIn Ads and TikTok Ads are on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
LinkedIn Ads on its own
LinkedIn sees clicks, lead-form submissions and the companies it reached. It never sees whether a lead became a deal.
Timing. LinkedIn reports conversions under its own windows, thirty days after a click and seven after a view by default.
Access. The LinkedIn Marketing API with read access to the ad account.
TikTok Ads on its own
TikTok sees views, clicks and the conversions its pixel catches. It cannot see what happens after a visitor leaves the tracked site.
Timing. TikTok reports conversions under the attribution windows chosen in the ad account, and those counts can include view-through conversions.
Access. The TikTok Marketing API with read access to the ad account.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- LinkedIn Ads to Salesforce: Why Your Attribution Is Broken. The gap between what LinkedIn claims and what your CRM shows is a measurement problem nobody set up correctly.
Services that use these connections
Other analyses: LinkedIn Ads + TikTok Ads
Questions about LinkedIn Ads + TikTok Ads
Do I need a developer to connect LinkedIn Ads and TikTok Ads?
How is askotter's Customer Journey Mapping different from what LinkedIn Ads shows on its own?
LinkedIn Ads + TikTok Ads is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.