Customer Journey Mapping: HubSpot + Mailchimp
What do customers do before they call or book? askotter reads HubSpot and Mailchimp together and answers it for your business, by text.
How does customer journey mapping with HubSpot and Mailchimp work for a small business?
askotter reads HubSpot and Mailchimp side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From HubSpot
- Contacts and companies, Deal pipeline and stages, Email campaign performance.
- From Mailchimp
- Campaign performance, Audience segments, Automation workflows.
- Status
- Mailchimp is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing HubSpot or Mailchimp. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads HubSpot and Mailchimp side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our digital marketing services work.
How HubSpot and Mailchimp records line up
HubSpot and Mailchimp both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
HubSpot and Mailchimp both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the customer email address and the UTM campaign tags.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From HubSpot that means lifecycle stage changes with their dates. From Mailchimp it means the campaigns each subscriber clicked.
Mailchimp is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
HubSpot on its own
HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.
Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.
Access. A HubSpot private app or OAuth connection with read-only CRM scopes.
Mailchimp on its own
Mailchimp sees who received and clicked. It cannot see what the reader did after landing on the site.
Timing. Mailchimp reports opens and clicks per campaign. Apple Mail Privacy Protection inflates opens, so clicks are the steadier signal.
Access. The Mailchimp Marketing API with an OAuth connection.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- How to Get Your Business Into Google AI Overviews. The box above the results is the new first position.
Services that use these connections
Other analyses: HubSpot + Mailchimp
Questions about HubSpot + Mailchimp
Do I need a developer to connect HubSpot and Mailchimp?
How is askotter's Customer Journey Mapping different from what HubSpot shows on its own?
HubSpot + Mailchimp is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.