Customer Retention: HubSpot + Mailchimp
Which customers are about to stop coming back? askotter reads HubSpot and Mailchimp together and answers it for your business, by text.
How does customer retention with HubSpot and Mailchimp work for a small business?
askotter reads HubSpot and Mailchimp side by side so it can spot the signs that a customer is drifting away. Customers at risk flagged early, with the best way to win each one back listed first.
Read the full answerShow less
The owner asks follow-up questions by text.
- From HubSpot
- Contacts and companies, Deal pipeline and stages, Email campaign performance.
- From Mailchimp
- Campaign performance, Audience segments, Automation workflows.
- Status
- Mailchimp is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing HubSpot or Mailchimp. Both keep working exactly as they do now.
Which customers are about to stop coming back?
By the time you notice a regular has gone quiet, they have booked somewhere else. The warning signs were spread across your accounts: a complaint, a missed visit, a failed card payment. No single tool saw all of it.
How askotter handles it
askotter reads HubSpot and Mailchimp side by side, so it can spot the signs that a customer is drifting away.
A person checks the result before it reaches you. This is part of our digital marketing services work.
How HubSpot and Mailchimp records line up
HubSpot and Mailchimp both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
HubSpot and Mailchimp both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the customer email address and the UTM campaign tags.
What customer retention uses from each
Customer retention needs repeat behaviour from the same customer over time.
From HubSpot that means email engagement and last activity date per contact. From Mailchimp it means subscribers who stopped clicking.
Mailchimp is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
HubSpot on its own
HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.
Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.
Access. A HubSpot private app or OAuth connection with read-only CRM scopes.
Mailchimp on its own
Mailchimp sees who received and clicked. It cannot see what the reader did after landing on the site.
Timing. Mailchimp reports opens and clicks per campaign. Apple Mail Privacy Protection inflates opens, so clicks are the steadier signal.
Access. The Mailchimp Marketing API with an OAuth connection.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- Getting Cited in Perplexity, Gemini, and Google AI Mode. Four engines, four sets of habits, and a lot of advice that only ever tested one.
Services that use these connections
Other analyses: HubSpot + Mailchimp
Questions about HubSpot + Mailchimp
Do I need a developer to connect HubSpot and Mailchimp?
How is askotter's Customer Retention different from what HubSpot shows on its own?
HubSpot + Mailchimp is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.