Root Cause Analysis: Google Analytics + WordPress
Why did this metric change?
The problem
Conversions dropped 23%. Everyone has a theory, from the ad creative to the landing page. Without cross-platform data, you're guessing.
Google Analytics tracks sessions and pageviews, user demographics and geography, traffic source and medium. WordPress tracks page and post performance, content categories and tags, user engagement metrics. Neither sees the other. That blind spot costs you money every day.
How askotter fixes this
askotter pulls Google Analytics and WordPress into one data lake. With both data sets unified, it can test hypotheses against data from every tool and isolate the real cause. Self-healing agents adapt as your data shifts, so the analysis stays accurate without manual tuning.
A ranked list of causes with confidence scores, each backed by evidence.
What feeds root cause analysis
What happens when they're connected
Each tool answers its own questions. In one lake, askotter can also answer the questions that span both. Train these agents like your best employee and they become tireless assistants that scale your team's knowledge to everyone.
Builds cross-platform customer paths using GA4 session data
Catches traffic drops, bounce spikes, and conversion changes in real time
Shows which WordPress pages appear in paths that end in purchases
Before and after
| Capability | Without askotter | With askotter |
|---|---|---|
| Root Cause Analysis | Manual, delayed | Automatic, real-time |
| Cross-platform data | Copy-paste between tabs | One data lake |
| Change detection | Weekly report | Minutes |
| Next steps | Figure it out yourself | Ranked actions, human-approved |
| Querying | SQL or export to CSV | Ask in plain English |
| Team knowledge | Tribal knowledge, lost in Slack | Saved notes, shared across teams |
Root Cause Analysis in action
Ask your data lake anything. Save what matters.
Other analyses: Google Analytics + WordPress
Root Cause Analysis with other tools
All Integrations
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Connect Google Analytics + WordPress. Five minutes.
Connect or import and the data starts flowing. Your team reviews every recommendation. No engineering needed.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.