Campaign Optimization: Google Analytics + WordPress
Which campaigns should you grow and which should you stop? askotter reads Google Analytics and WordPress together and answers it for your business, by text.
How does campaign optimization with Google Analytics and WordPress work for a small business?
askotter reads Google Analytics and WordPress side by side so it can improve campaigns using numbers from every connected account. Grow, pause or fix.
Read the full answerShow less
Each suggestion is backed by your own revenue numbers, and a person reviews every one. The owner asks follow-up questions by text.
- From Google Analytics
- Sessions and pageviews, User demographics and geography, Traffic source and medium.
- From WordPress
- Page and post performance, Content categories and tags, User engagement metrics.
- Status
- Both connect today.
- Not for
- Replacing Google Analytics or WordPress. Both keep working exactly as they do now.
Which campaigns should you grow and which should you stop?
Each campaign gets judged inside its own platform. A Meta campaign can look weak on its own and still drive 40% of your Google conversions. You cannot see that from inside Meta.
How askotter handles it
askotter reads Google Analytics and WordPress side by side, so it can improve campaigns using numbers from every connected account.
A person checks the result before it reaches you. This is part of our GA4 setup work.
How Google Analytics and WordPress records line up
Google Analytics and WordPress both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.
Shared between the two: the page URL.
What campaign optimization uses from each
Campaign optimization needs cost on one side and outcome on the other.
From Google Analytics that means conversion rate by source, medium and campaign. From WordPress it means landing pages used by each campaign.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
Google Analytics on its own
GA4 sees what people do on the site. It does not see refunds, repeat purchases made offline, or the deal a lead turned into later.
Timing. GA4 collects events in near real time, and Google says standard reports can take 24 to 48 hours to finish processing.
Access. The GA4 Data API with read access to the property.
WordPress on its own
WordPress knows what is published and when it changed. Without analytics beside it, it has no idea which pages bring in work.
Timing. WordPress stamps the publish and modified date on every post and page, which marks exactly when content changed.
Access. The WordPress REST API with an application password.
Related guides
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
- SEO Forecasting: What the Models Get Wrong. Every SEO forecast is a chain of estimates multiplied together. Understanding which link is weakest tells you how much to trust the number.
Services that use these connections
Other analyses: Google Analytics + WordPress
Questions about Google Analytics + WordPress
Do I need a developer to connect Google Analytics and WordPress?
How is askotter's Campaign Optimization different from what Google Analytics shows on its own?
Connect Google Analytics + WordPress. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.