Customer Journey Mapping: WooCommerce + Mailchimp
What do customers do before they call or book? askotter reads WooCommerce and Mailchimp together and answers it for your business, by text.
How does customer journey mapping with WooCommerce and Mailchimp work for a small business?
askotter reads WooCommerce and Mailchimp side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From WooCommerce
- Orders and revenue, Product performance, Customer data.
- From Mailchimp
- Campaign performance, Audience segments, Automation workflows.
- Status
- WooCommerce and Mailchimp are on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing WooCommerce or Mailchimp. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads WooCommerce and Mailchimp side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our conversion rate optimization work.
How WooCommerce and Mailchimp records line up
WooCommerce and Mailchimp both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
WooCommerce and Mailchimp both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the customer email address and the UTM campaign tags.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From WooCommerce that means each customer's order history. From Mailchimp it means the campaigns each subscriber clicked.
WooCommerce and Mailchimp are on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
WooCommerce on its own
WooCommerce sees the order and, on recent versions, its source tag. It cannot see ad cost or the visits that did not buy.
Timing. WooCommerce writes each order when it is placed, and recent versions save the order's source and UTM values with it.
Access. The WooCommerce REST API with a read-only key.
Mailchimp on its own
Mailchimp sees who received and clicked. It cannot see what the reader did after landing on the site.
Timing. Mailchimp reports opens and clicks per campaign. Apple Mail Privacy Protection inflates opens, so clicks are the steadier signal.
Access. The Mailchimp Marketing API with an OAuth connection.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- The Marketing Metrics That Matter (and the Ones That Do Not). Most marketing reports are long because the numbers in them are weak. A useful report is short.
Services that use these connections
Other analyses: WooCommerce + Mailchimp
Questions about WooCommerce + Mailchimp
Do I need a developer to connect WooCommerce and Mailchimp?
How is askotter's Customer Journey Mapping different from what WooCommerce shows on its own?
WooCommerce + Mailchimp is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.