Customer Journey Mapping: Stripe + SAP
What do customers do before they call or book? askotter reads Stripe and SAP together and answers it for your business, by text.
How does customer journey mapping with Stripe and SAP work for a small business?
askotter reads Stripe and SAP side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Stripe
- Payment transactions and revenue, Memberships and recurring plans, Customer payment profiles.
- From SAP
- Financial accounting, Inventory and materials management, Production planning.
- Status
- Both connect today.
- Not for
- Replacing Stripe or SAP. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads Stripe and SAP side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our Google Ads management work.
How Stripe and SAP records line up
Stripe and SAP both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Shared between the two: the customer email address.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From Stripe that means the first charge date and every charge after it. From SAP it means first order date per customer account.
What each tool sees on its ownShow less
Stripe on its own
Stripe knows the payment, the amount and the customer's email. It has no record of the ad, search or email that brought the customer in.
Timing. Stripe records each charge, refund and failed payment as it happens. Payouts land on a schedule days later, so charge date and payout date differ.
Access. A restricted, read-only Stripe API key, or Stripe Connect.
SAP on its own
SAP holds the booked order, the invoice and the customer master. It has no record of the marketing that produced the order.
Timing. SAP data usually reaches outside systems in scheduled extracts, so it runs as current as the extract schedule your ERP team sets.
Access. Read-only OData services or scheduled exports set up with your ERP team.
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Services that use these connections
Other analyses: Stripe + SAP
Questions about Stripe + SAP
Do I need a developer to connect Stripe and SAP?
How is askotter's Customer Journey Mapping different from what Stripe shows on its own?
Connect Stripe + SAP. Five minutes.
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